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November 30, 2005 The Argumenative Indian begs to disagree with BB, world's most valuable brand is...
Here is a sample of the posts at our sister blog BrandsIndia , compliments also to Sen whose argumentative metaphor our friends celebrate through all the commonwealth's trust-flow
By any standards of the economics school of future exponentials (which grew the Economist between 1950s-1980s0 and valuetrue auditing, Google has become the world's most valuable brand But only while it returns 100 fold more to societies worldwide than it does to investors (who temselves are on the best large company stockmarketed exponential of this century to date) Google's sector is the future of the net as transparent economics multipier for all societies at once This is quite a co-creative opportunity. So where might you tour first to understand it: 1 Prime Minister Singh's 50 year economics on why nations must not compound underclasses in a globally networked world of waves 2 Prahalad's cases on why people at the bootom of the pyramid are as preneurial as the other 4.5 billion beings if they are goven an open chnace to co-create and sustain, not left digitally divided by global empires or local dictators of top-down that fail to understand context systemic "gravitational" needs for bottom-up 3 Global Reconciliation Network which linked its annual conference in Delhi Dec 2004 with chief guest as India's minsister of Public Broadcasting & Techology, whose members hope to return for the Gandhi centennial in 2007, and who applaud the first nationwide meeting of Nomads convened in Delhi earlier this year 4 After this we all at CLUBofNET maybe need to learn how to get networking- ask google.org what is doing in every politely deep way we can find; ask omidyar for links; tell us if clubofnet misses any guided tours to humanity from your neck of the woods; lobby DD and BBC to get together to do a 30000 projects for humanity tv treality show- the globe's heavens knows there are so many wave lessons from this first 5 years of century 21 that we need to make the world's largest 1000 corporations joint apprentices of by inspiring them with what water and other angel networkers do. Now the world's most valuable brand is the commons one of the internet, and the best that 6 billions can collaboratively multiply. Have fun by being the greatest for all the community around you, both tied by geography and flying now by net. permalink Comments:
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world's most valued brand in 2006
clues: will be networked around what 6 bilion beings want most and co-created
Background: back around 1990, when the extreme opposite tribes to BB like Trout & Ruies were still decrying line extension as a sicknes and corporate brand linking an impractical goal; and accountants were seapating out every brand vakluation thus divorciong brand's from leadership architecture (a terrible maths mistake still committed today because of the balance sheet's addiction to separability instead of connecting goodwill) in surveys of most valued brand, it seemed evident that while Princess Di was on te world stage the Royal Family was Britain's and up there inany word 10 of the commonwealth It was only a small step to infer that national brands had become the biggest equity conferers - in those day the USA (decimated in the last 5 years), even then China on an up, and japan remaining a special favourite for quality but then as future historians in the 80s including my father had predicted, around now nations fell from valuation revelance as newtorks smudged every valuation wave (a few brave souls have been writing academic updates of this -eg Gorbachev's State of the World Forum) anyhow, it seems then that 2006's brand involves the media newtork job of transparently letting 6 billion people be the jury here's a blog brand seeding that http://powerclean.blogspot.com -doubtless colaboration media need to sew this seed in ever land simultaneous : why not BBC world secrive and google, we might ask, and how about you dear reader? a bit more background is at http://value100.blogspot.com http://globalnow.blogspot.com (100 crises to resolve as valuable brands) http://theageofwaves.blogspot.com permalink Comments:
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Banks, wheelchair users and political correctness
Let me preface this by saying that I believe those who cannot walk and require wheelchairs deserve independence. And they don’t deserve to be made to feel “different”.
I was at my local branch of the ANZ Bank today, where we were discussing the need to have a teller counter that was lower, for wheelchair-using customers. This was part of a discussion about how banks had, for a good part of the late twentieth century, treated people like numbers. Only now were many getting back to the idea of banking as a service. (I don’t expect our British banking industry readers to fully grasp this.) I asked what they were currently doing with wheelchair users. I was told that a customer services’ officer would serve them individually, often bringing them a deposit and withdrawal slip, and taking care of their business away from the teller counters. Frankly, I wasn’t appalled by this. Isn’t this merely an extension of good service—just like how folks used to come out and wash your windscreen and pump your gas at service stations once upon a time, before self-service pumps? I would not think that the few customers who use wheelchairs getting this level of personalization were getting extra-“special” treatment. It’s simply the bank being human and doing the decent thing: serving them to the best of its abilities. Comments are welcome, since I do not have a single idea of what life is like in a wheelchair. permalink Comments:
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November 29, 2005 Branding Theresa
As regular readers may know, Beyond Branding's inner circle contains some of the most missionary mentors on personal branding. I would like to ask them, as well, as you a question
Contextually my heart has been almost broken at least 10 times this year. I have met and heard the story of a preneurial Theresa, Mother, Sister, Brother, Daughter -and how every funding agency and government support has rejected them more times than Peter ignored Jesus. Would we even recognise a Mother Theresa starting up today even if she was working 24 hours a day with all the love and devotion a great human need needs? And if not, what is it about globalisation that has spun so viciously, and will we ever turn the system round. The day the world denies its interest in sustaining Theresas is the last orders for future generations. Ground Control to.... permalink Comments:
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I am hopeful someone will emerge but it is worth noting that the people who are getting attention don’t deserve it. I point to celebrities who are famous for doing nothing and making no contribution to the planet—they surely are those who have the level of fame that should be transferred to future Teresas. Those who are famous who eventually make good—celebrities promoting Tibet come to mind—at least understand that with their position comes a level of responsibility. Even Angelina Jolie deserves respect for her Unicef work on this matter.
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November 28, 2005 How to make the billion dollar ad brand look as lifeless as Scrooge's Ghost of Xmas Past
If you ask customers and societies to co-create your brand's vision for where they want the global sector to enable every locality to enjoy going, then there are so many ways. But focus on 1 : seasoning your brand, a zero-ad budget form of carnivalising the brand through the calendar year peoples want to celebrate
Example Case: Net it with our own personal brands with 0$ budget at Medinge * BB * CBO * WBN Here is part of the calendar we weave -each year it gets more exciting as other interactive cultures mix and web: With thanks to Disruptive-Mice op-ed review of Medinge's Seasonal Rhythms:
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Imitation is the sincerest form of flattery
Today, Karen magazine went on sale in New Zealand—no relation to Karen magazine in the UK. It’s a pleasant enough magazine, and I am not going to launch into any negative criticism because I know how tough it is to do a première issue of a consumer title. Actually, it’s quite good: nice stock, reasonably good shoots, no typos as far as I can tell, and a welcome breath of fresh air in a market dominated by titles well past their sell-by dates. The Helvetica typesetting is neat, almost de rigueur in the fashion market since Fabien Baron played around with it in the early 1990s. It reminds me a little of Jane, another magazine named for its boss, and treads that edgy zone between a traditional fashion title and the “street” market.
But two things are worthy of note: the appearance of a URL at the footers of each page that doesn’t work (www.karenmedia.com); and a sense that it is following our lead. The media kit’s message has some similarity, but most telling is the spine. I was not the first publisher to put a URL on page footers, but I don’t know of many magazines in New Zealand that do. There’s my Lucire (obviously because it began online and this is a link to its origins), and now there’s Karen. But I probably was the first down here to insist on a European spine, where the words run upwards, for two reasons: we would some day be publishing in Europe (well, we already do); and the upward-heading type symbolized the upward trend of the magazine. I welcome the new title and look forward to seeing it develop. I hope it establishes a character of its own. For a brand must be differentiated, as the first rule of branding. I can’t claim monopoly on these devices—goodness knows I was inspired by some features that I liked from rivals—but it’s the second sign that I have had that my decisions might have changed women’s consumer publishing in New Zealand. It’s a pity that I haven’t inspired the same rush toward social responsibility in publishing that Lucire stands for; but it’s still nice having created a benchmark. permalink Comments:
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November 27, 2005 The brand as buffer: Insidious Fix will emerge stronger
If a brand is so connected to an active co-founder, can it weather the damage by the other co-founder when he faces drugs’ charges and is spending his days in prison?
Fashion label Insidious Fix’s Jason Crawford is currently in jail on cannabis cultivation, and today’s news brought more gloom as One News reveals that he is now being investigated regarding stolen property. I’m not going to join in with any opinions about Mr Crawford, as I only met him once in 2001. I also think extremely negatively toward illegal drugs, but he’s innocent till proven guilty. I do know Insidious Fix makes good clothes, and he and co-founder Kylee Davis make some of the most creative knitwear out there. He’s probably being targeted by the mainstream media because he has a high profile. It sells papers. ‘Fix’, as it is commonly called by the initiés, also put on the best show of the most recent New Zealand Fashion Week. For every Jason Crawford, there must be dozens of others with drugs’ charges who don’t make the news. It’s good ol’ tall poppy syndrome at play. But the inquiry for us is whether Insidious Fix can survive. Every indication is that it will. Ms Davis has been the party doing the interviews, commenting on design, and she seems to be the stronger driving force behind the company. Davis issued a statement about how one’s character is tested through difficulty. Crawford, meanwhile, distanced himself with a well publicized resignation. Fashionistas, including myself as a fashion publisher (one of my many hats), have said that we are behind Davis and Fix. The brand will emerge untarnished for several reasons. It has a following. It has not really put a foot wrong in its business dealings. It is seen to be a promoter of youth culture. A sense of justice may see more people rally around the company, as there is not a single sign that profits were ever used at a personal level. The moves made by Crawford and Davis have been quick and sensible as the news broke and the troubles increased. Fix will expand as planned—I interviewed Davis some months ago—and hit its targets. If anything, this is one example where Fix’s profile will increase and Davis should reap the rewards. But what next? Should Fix engage in some form of additional social responsibility programme? For once, I might have to say no. Davis is already transparent herself with her dealings and anything other than “business as usual” would be regarded as a cynical marketing exercise, particularly by the youthful followers of Insidious Fix, who see through them easily. permalink Comments:
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Postscript: it’s important to remember one fact, which I was unaware of through television news coverage. The building which housed the alleged drug-growing operation was not even leased by Insidious Fix. However, access could be made through a building that Fix leased. Until we get information from the police investigation, there’s no justification for the media to act as though Jason Crawford is guilty.
Jason has not been in the news since the 25th, according to Google News. So what was all that mess about?
Jason Crawford is a great, talented, cool guy. I wish him all the best and luck for his upcoming trials. Good luck bud.
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November 25, 2005 The World Challenge Brand
Since entrepreneurial revolutionaries & I first started questioning how the internet would work for humanity in 1984, the most dismal failure in my valuation book has been that of connecting worldwide inventions for humanity. There's no common clearing house with single source search through on the net; there's no common microfinacing of projects that need testing as a franchise in one place and then commons tweaking in many needy communities all over the world.
So here's an opportunity to make amends. The BBC , Newsweek, Shell and others have started World Challenge, and have their fiorst global winner coconets from the Philippines - see more at WorldFirsts . Will this World Challenge wave through connections with all world challenges? For example, anyone who wants to can find who the top 100 active world tennis champions are- but can anyone who wants to find out which are the current top and most open World Challenge breakthroughs? Brand experts will note that we are also asking the world's biggest valuation questions about transparent brand architecture here. World Challenge is an architecture that the BBC, Newsweek, indeed all media can earn the rights to multiply and connect waves of humanity through, but never own. We are interested in cataloguing other open source humanity barnds such as Be The Change and making sure this whole family linksin with each other. Please send us any bookmark citings of members of this family you see. permalink Comments:
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November 23, 2005 Guiding each other on journeying beyond
A little bit on what I am moving through, as someone who wants a globalisation for humanity, before we decide whether we can guide and code each other. Here are some open spaces and cafe circles thousands of friends in my teenage inbox and I move through
Change professions such as these blogs illustrate : change branding, change KM from machine-management of people's learning, change all professions' apartheids, change the law that interprets organisations as only being constituted for speculators to tamper with City nets: what 200 Washington DC people want to change, what the most cooperative group of Londoners want to chnage across the 30 sub-coop networks they belong to, what Pakistan wants to change, where in the USA do the world's people cheer for, how does your club of city connect with sustaining a bigger footprint for all peoples to systemically work with nature through where are country governments jamming for habitat, for beyond short-term national borders where will foundations with the biggest philanthropy budgets jam 1; where are the biggest sustainability investment funds congregating So I need help in translating a coding guide in the today's globalisation snapping game of who's who. It needs several dimensions: 1 country of most concerned application (not too difficult to code) 2 urgent transformation gravities. This is harder to develop a common language round. What do you want to edit so that my top 20 codes read more meaningfully for you to snap with A)Transforming systems of Cleansing Energy Work with Nature's webs on Larger Footprint Subsystems: 1*Water 2*Air 3*Nature’s global power 4*Cancer-free food chains 5*Grassroots interlocal health alert networks B) Microfinance Investment Foci to Empower: 1*Women 1.1MB 1.2BG 2*Education (see also media C5) 3*Cross-cultural family sustainability; love & communion 4*End extreme poverties 5*Support circles against addictions & violence & dumbing down; beyond law as punishment to open learning 6*End protectionism against those most desperately needing future of fair trade sustained consistently 7*End Corruption at boundaries; collaboration knowledge city 8*Lifelong identity learning curves & co-mentoring; world difference empowerment 9*Social/community entrepreneurs 10*Walking the highest professional path of Hippocratic oathes with medicine or other life controlling knowhow CValuation beyond professional separation; whole trust-flow ethics above finacial greed Subsystems: 1*Future sustaining life case of every global market sector 2*Beyond nation separated economics- see simpol, GRN. Beyond gov versus NGO 3*Open Leadership/Governance with Intangibles*Transparency*Compound Sustainability –Unseen Wealth mapped 4*Gravitational Simplicity: Collaborate over risk * compete over serving needs in value multiplying ways 5*Inspirationally Connecting all public media: broadcast, internet searching, carnivalising events, cultural mingling through participating in dance/music/art, open space café circles, habitajams http://www.habitatjam.com/ …brands that link billions in progressive community At judgement day, which in globalisation's immovable spinning case comes by 2010 according to economic forecasts since 1984, we are talking about how you value your identity and help nothers likewise. It is very difficult to stay on goodwill maps unless you can ask each other how 10 sources of productivities and demanding realtionships connect purposefully (brand). Once you do walk onto 10-win mapping, it is entirely possible to spend your life in a company or society that returns 100 fold to your investment over a generation but only because it multiplies value for all external neighbours and environments 1000 fold. It is the failue of economics and other startegy tools of leadership to include people cooperation in the way that competition is idolised that will cause globalsiation systemically to compound untold harm unless you stand up for the codes you believe in seeing happen through your life. Happy Thanksgiving Chris Macrae wcbn007@easynet.co.uk ClubofUSA permalink Comments:
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November 22, 2005 Moving global professions through the eye of the needle
The networking time for standing up for humanity against ever separated professional power and hierarchy is now. One way to do this is click to BeyondProf and tell us about a time when what you wanted to do in serving a market was blocked by another profession's judgement over you
Here is the joint story that we may need to face up to if life is to move Beyond Professional Fear, Lost Trapsterency and Bureucracy thaty stifles the life's whole purpose out of living systems. BEYONDPROF This blog will cross-examine the detailed risks of each global profession's acceleration power to look after its self-interest at the cost of societal and organisational sustainability. By professional apartheid we mean Examples: Unseen Wealth: Why is the global accounting monopoly still based on the machine-age assumption of people can never be booked in as investment whereas machines can? Beyond Branding: Why do ad agencies aim to get global clients to spend a billion dollars a year on image-making of promises intead of any investment in realty-making? Why does a particular type of American lawyer interpret a Delaware's incorporation's sole duty as maximising speculators numbers however the great the external risks to all stakeholders over time destroying sustainability of the whole system's value multiplying dynamics mapped as productive and demanding relationships compounding integrally around living purpose? Why does a globalisation segment of economists remove contexts from value exchange modelling so that their correct policy is not for and by value development by people and their communal diversities, but directed solely at making big powers bigger? Why is it that as disasters get ever bigger around the world, professional theory has tended to separate the top decison-making power from interfacing practically with the most vital bottom-up responses wherever critical real-time leadership is most needed? KMEurope: Why has Knowledge Management foresaken Drucker's knowledge worker revolution so that information technology's business case makes what machines control separately more valuable than connecting what people's most passionately experienced learning curves innovate and serve through hi-trust flows and transparent governance? Why not systemically celebrate everyone's true connectivity with change as chartered by entreperneurial revolutionaries for 30 years and death of distance storytellers for 20 years, instead of looking up to professions which work against nature's networks and so propagate fear everywhere? As forecast back in 1984, 2005-2010 is the time when humankind judges: Value True Identity in every deep communal context now, or let 6 billion beings forever after lose the global systemised wars of goodwill versus badwill. If there's something inhuman about your profession which you want to change - you are not alone. Mail me at wcbn007@easynet.co.uk and I will try to sketch with you where we know of spaces opening for professional reformation. As well as where to connect with the humanity of what all professions can do - see Canada's HabitatJam : where people everywhere, when December 1-3. permalink Comments:
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November 21, 2005 the final valuation wars
Relaunched today : ongoing investigation into how many of the world's greatest conflicts are also about erroneous valuation of brands and identity
Chris Macrae : THErebelECONOMIST * valuetrue * Mapping who's who of hi-trust America permalink Comments:
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November 20, 2005
We've become obscenely interested in how a transforamtive type of 21st C corporate university will enable the world's greatest brands to sustain reality-making cultures and get rid of waste such as billion dollar ad budgets or other sector externalities. If this mail opener clicks with you, do join us in editing this concpet for all knowledge working human beings will be worth
Where can we learn from: where corporate unis emerged in value100 corporations where foundations were seeded by technology philanthropists- eg Microfiance at Tufts thatns to eaby goodwill maps of club of country and club of city Beyond promotion sustaining by industry sectors instead of using bilion dolar ad budgets The volunteers at Unis such as Uni of Stars and GlobalUni Wherever netizens collaborate in sustaining humanity and the races of DoD and ER & RebelEconomist for sustainability in 21st C permalink Comments:
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November 19, 2005 Global Power : Goodwill to all, or badwill to all
I am part of a circle of people who since 1984 have been asking this question in the expectation that systems dynamics shows that what we all decide to propagate by 2010, will be the defining paradigm of the networked age
Even if you believe the network's evolutionary window of opportunity extends a few years out from 2010, for those of us who would prefer goodwill to wave through every relationship connection, mapping sources of goodwill cannot get started to early. If you agree, can you help us pin one extra goodwill coordnate on this Map of the USA and N. America? Chris Macrae wcbn007@easynet.co.uk Once we have a detailed enough map, let's turn to other contiennts. Due to the personal circumstances of being located in the Washington DC region for much of the next year, I will keep on asking out of this locality. If you are willing to do so from another American locality, please volunteer to co-edit this map. I interpret google (either the number 1 global brand or the fastest growing global brand depending on which valuation school you belong to) as saying go show us what goodwill networkers can do when their email says: It sounds like you are doing some great work with Club of City, and we wish you the best success for your endeavors. Further references to goodwill versus badwill 1 2 permalink Comments:
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Wellington uses ratepayers’ money to state the obvious
Tonight, I spotted a Google Ad for Wellington City here in New Zealand—telling us that we could reach the official site via www.wellington.govt.nz. This is as futile as telling a Californian that
The site itself does not strictly tie into the city’s branding, as far as I can tell, which included expenditure on licensing a font family, a German design called Fago, for an outrageous sum. I smell something rotten, and have since filed a complaint—but regardless, it shows that you shouldn’t just throw money at advertising, especially for a site that has little connection to the rest of the city’s marketing. Unless the City replies and tells me that Google is now giving away ad space. Sometimes, not advertising is a more sensible promotional idea if it looks like you could offend those whom you are promoting. It’s the old lesson about ensuring that your internal and external audiences are on the same page. permalink Comments:
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The $100 laptop
Further to my earlier post, and the death-of-distance theme from Chris Macrae at this blog, here is a link to the $100 laptop from MIT. I should note that its inventors are American, and obviously put community ideals first. Given how quickly kids grasp technology, regardless of background, this may be a winner. And even if they don’t, it is a challenge to the software industry to make programs that are genuinely easy to grasp. (For instance, I don’t want to spend 90 minutes calling Apple tech support about OS X, only to discover the technician could not tell me how to burn a CD when the regular icon is missing.)
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A night out at the movies may be a thing of the past
Below is a response I made at Adpulp after following a link from Mike Bawden’s Much Ado about Marketing blog. The posts relate to a disappointing box-office summer in the United States, and query whether the movie theatre is relevant.
Segmentation has never stopped, and a lot of it has been driven by what technology can offer consumers. What this is part of is an even greater trend begun by the first romantics—now that we can “own” (more correctly, license) a movie on DVD, the cinema continues its slide into becoming more defunct. Yes, it remains a special night out, and cinemas are right to have more luxurious surroundings to entice us there—but they are becoming more “tourist attractions for locals” when DVDs offer similar potential clarity and the chance to pause, rewind and allow for bathroom breaks.Not much directly on branding, but there is much on the underlying reasons behind why Beyond Branding was even written. permalink Comments:
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November 18, 2005
Hail to the internet connections - my & DoD's favourite ever Christmas present
My main network of me multiplies my inbox and at our collaboration knowledge cafe city (eg 1) networks' real meetings- we come together to open one specific invitational challenge Another network of me is this experimental blog format. I find it a useful exercise in recall but perhaps that's because my grey cells are 50 now Another tool is linkedin -see cross-sectional sample below (Nov 05). In general I get fatigued by not knowing whether an internet tool will freely exist tomorrow so please don't tell me about any fancier technology tools. email co-mentoring will probably see me through what I am capable of. I entirely agree younger people will do a lot better but not by believing technology will ever be a substitute for focusing your action learning relentlessly, and loving to see transparently sketched maps for contextually & communally exploring how productive and demanding relationships gravitate around valuetrue purpose and through trustflow. Chris’s connections at linkin.com Bob KnowlesChairman at Omni Worldview Ltd. London John Bunzldirector at International Simultaneous Policy Organisation. London Harrison OwenManagement Consulting Consultant and Contractor. DC Region Traci FentonOwner, WorldBlu, Inc. DC Ian RyderVice-President,Brand & Communications at Unisys, London Verna AlleeKnowledge and Value Network Consulting USA Robert De SouzaHumanitarian Entrepreneur, Visionary, Catalyst , Collaborator & Evolutionary Strategist. London * Goa. Nancy WhiteFounder, Full Circle Associates - online and offline communications strategies in a connected world. USA Andy SwarbrickCommunication Network Specialist. London Livio HughesDirector and co-founder, Headshift Ltd. London Phil DwyerOwner, c-infinity research Inc. Canada steve brantBusiness Futurist, Founder and Principal: Trimtab Management Systems. Pennsylvania Bill JensenPresident, The Jensen Group, Simplicity, New Jersey Arturs PugaHead, CEO at Forward Studies. Riga Patricia WolfResearcher and Consultant at Fraunhofer IAO -now Switzerland Paul HearnProject Officer at European Commission.Brussels Robert de QuelenDeputy Managing Director at EON, INc, the Stakeholder Relations Firm. Philippines Suleman LodhiManagement Consultant and Professional.Pakistan Mazafer IqbalManagement Consultant and Interim Change Manager.London-Pakistan. Sunil MalhotraCo-Founder Ideafarms, Industrial design strategist and breakthrough thinker in globalisation.Delhi Mark RanfordManaging Director, Stratagility Management Consultants , Jakarta Jack YanCEO, Jack Yan & Associates; Publisher, Lucire, New Zealand Art KleinerEditor in Chief, strategy+business • Author, Who Really Matters and Age of Heretics USA Danese CooperOpen Source Diva at Intel. Before that Sun & Apple with interludes at Symantec and Microsoft.USA Heath RowEditorial and Community Director at Fast Company USA See all… permalink Comments:
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Global Revolution - media's biggest brand ever launched
Here's where you can help seed it
A SUMMARY Its birth is about what to do in a world where 90% of what people think and do has, by a mathematical accident, been misled. As you read the story, it may occur to you that the world is in quite a jam. One that will end the sustainability of life (probably not before you are dead) but before the century finishes. Your mission impossible, should you choose to accept it, is tell us what you bcan co-edit until the global revolution that has already happened is harmonbied by the organsiations people choose to consume from and produce, as well as the infornation they require transparent leaders to govern with now that the networked world has chnaged every community's valuation. The revolution needs to map the connections not the separation of such deep local chnage happening simultaneous everywhere and so to every being as well as through nature's other powers than humans bowling the globe alone. Chris Macrae, valuetrue, ClubofUsa, GlobalRevolution, Sustainability-aSIN?, RebelECONOMIST, ValueRisk, Gravity200, FantasyMediaWealth, Media for Peoples World Class Branding Networks wcbn007@easynet.co.uk PS A Longer View for those who feel the summary teased their intellects. World News Comments:
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November 17, 2005 Drama of Leadership Exercise
Can you help us at valuetrue blog search out a few statements by leaders that are worth translating into future conseqeunces depending on which of two valuation systems they govern with. (Ones of interest to companies with huge brand equity would of course be most interesting from this blog's alumni.)
a) openly invite all knowledge workers in a cluetraining type of communication process to detect any conflicts or gaps that may emerge at any locality of the globe in pursuing the company's unique purpose and identity b) no forward conflict detection top people startegise among themselves and then communicate top-down on what to manage next Here's an example of a leadership view expressed by Gordon Moore Chairman Emeritus of Intel on America's Public Tv Program Charlie Rose last Monday Charlie asked: Which of the big guys - gates, googles etc do you believe will continue to be most successful Gordon: Cannot say because the bigger you get the more contextually wrong crossroads surround you- so ot depends which leaders don't take one big wrong move permalink Comments:
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November 16, 2005 Death of Badwill Media
If goodwill is to win the war over badwill networks, then the death of badwill media cannot come too soon. With the Wall Street journal apparently suggesting today that print has had its last hurrah in the battle with internet media, it is time to take stock of the badwill media we need to get rid of.
Level 1 - my 8 year old child does not need Hillary Duff posters selling her milk at school. Nobody needs media that nags on their vulnerabilities, that dumbs down, distracts attention. PRs lies, that makes a life of image-posing addictive instead of spending your life's difference reality-making with communities you love truly Level 2 - nobody needs media that catches attention with bad news, drowning out good news and brave questioning until nobody has any good news content to chatter with (day after recall is what people talk about the next day, only very sick sc=ocieties would programme people to talk about bad news). Nobody needs media sponsors that seek to compound profits from what people least know, especially risks that are not sustainable for our species' future generations. Level 3 - nobody other than ad agents and five (now 4) global accounting firms needed brand valuation rigged in the late 1980s so that the more costly you made your service with big ad budgets the more the global brand's valuation went up. This was badwill enough but it became a trick that accountants then separated every human relationship flow by so that knowledge was no longer about the flows of active elarning and trust, but how much hi-tech machines you replaced people with. The full story of the mathematical mistake that currently governs the world so that boardrooms no longer understand 90% of all future value exchanges (needed and produced) by and for human beings is now ready for goodwill media to play with. Why not join in open sourcing by and with bloggers - here. Perhaps we could ask Americans to start new rehearsals of old patriotic values on Thursday week - to celebrate the first GLOBALthanksGIVING, now that however loud Blair and Murdoch shout Bush will never seen majority approval ratings for badwill moves again. Promise to leave well alone the Brits 30 billion investment in BBC (worth 1000 times that if it gets it world service journalists for humanity out with the stars) and our fantasy-wealth league players will even sing how GRRRREAT you are Tony. permalink Comments:
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Innovation research may not be what they teach you to think
10 years ago I used the worldwide web to research innovation for a year- I was lucky it was still a new playground . Before egroups were ten a cent automated spam infested spaces, I connected some directors of world's biggest creative companies. We had 2 rules
The first thing we learnt was Organising Creativity is a conflict in terms- the bigger an organisation gets the more it suffocates creativity assuming its already knows how to formalise world best (that's how it got biggest -sic!). The next think we learnt is innovation is richly context specific- which is why academic standard frameworks seldom export far beyond the application the academic studied first, even if Harvard has endorsed them as global manager flavour of the year in its Business Review. Over recent years I travelled across odd facilitation networks until I came to open space whose alumni leader for 25 years Harrison Owen explained in a personal interview- how all the world's greatest people innovations involve taking people on different warring sides simultaneously through the conflict barrier that's separated them. And if you don't know how many wars go on between departments in a large organisation , you have either never been in one or you are lucky enough to live in one whose leaders audit conflicts ahead of time with far more everyday attention than spreadsheeting numbers. Trouble is open space takes 3 days to do whollyIn my deliberately impatient way, I have been asking why can’t we host 1-hour cafes to do the most vital start that an innovative project network needs. Club of City friends have been rehearsing that in 50 cultures , and the rehearsals remind me of amazing grace. CafeSocial: I have started a weblog here to share some stories of what our experiments have been leading to One bottom line most relevant to economists and those who practice the personal branding genre:we'd vote for a fourth great value multiplier of human productivity - openly training everyone to progressively rehearse their own stories, and most meaningful future histories 1 2 3 . If the networked age is to truly sustain the world's people, why shouldn't very being lovingly rejoice in being their own medium for collaborative reality-making? Chris Macrae wcbn007@easynet.co.uk DC tel centre 301 881 1655 permalink Comments:
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November 15, 2005 Unthinkable, Undrinkable
Just as it is unthinkable that today's Coke would ever sponsor a war-ending song like it used to in the good old days - I'd like to teach the world to sing in perfect harmony- I guess we who can no longer drink Coke without puking up must keep searching for a sponsor of OurNobleCause
There must be a first million of us somehere permalink Comments:
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A.D. Will the globe and business survive
I must start this post by saying that After Drucker, I am very angry, with myself. I've given talks on the disaster of global brand valuation, the destruction of entrepreneurial systems and of trust-flows among knowledge workers, and of why economics for big power is not economics that will sustain peoples's diverse cultures at Harvard and at Dartmouth and at Georgetown but I never got to Claremont -probably the only place where MBA's learn to observe rather than to do dead parrot like analysis.
Going somewhere that people of spirit struggle through adversity as Drucker put it, changes your perspective (assuming your eyes are not blinded) way beyond any spreadsheet ever can, even if you are trained as a mathematician with First Class Honours and a postgraduate statistian. Like when I spent my week before Xmas 2004 in Delhi. This sure changes depth of context of any social ecologist as Drucker finally called himself. So far example, for a year I have been on a misison to connect all Gandhi alumni aboroad so enough of them join Delhi's 2007 centenary celebration, hosted by a few high up government ministers as well as India's deepest social workers, such as the civil servant who has been trying to restore Bhopal for 20 years- valueless corporations that Dow and Union Carbide are. Rant Over So let's put anger aside because it is the global system that makes top people dumb 95% of the time, and ask :who are you? Are you Druckerian in the way you value knowledge working life or not? Co-editors are asking these questions across 50 cities; we will synthesise main conceptial ideas on how to openly network Drucker's hi-trust force for ever and a day at http://trustdrucker.blogspot.com http://hi-trust.blogspot.com/ and this egroup http://finance.groups.yahoo.com/group/trustdrucker/ Here are a few concepts, which will be repriotised as our members vote GBAD - Good Business After Drucker What are the ways that the world's societies can keep Drucker's hi-trust spirit flying11/11 2005? 1 Tell us where you spot places like China that has an Association for practising his principles -cf parallel Gandhi practice alumni hunt 2 Ask journalists for humanity to do their bit in selecting global business leaders who would pass a Drucker's transparency system driver's test - who else 1 can we ask. Encourage university of stars, particularly wherever your decisions as customers or reality viewers 1 creates heroines 3 Run a cafe in your city among professionals or deep voices concerned with the compound future of an industry's sector's sustainability of society -what Druckerian views connect your cafe with clubofcity netizens around the world 4 Challenge economists until their maps come out in the open for everyone to use and question both global future purpose and community-up investment 5 Don't hire any professional before seeing what hippocratic oath they believe their sector sustains 6 What carnival leaflet to distribute celebrating multiculral ecology and why sustainability investors in business need healthy society/community as much as society need good businessThese are only concept ideas for maintaining Drucker's social entrepreneurial revolution - we will change the priority listing according to what nomination Druckerians like you mail us - wcbn007@easynet.co.uk chris macrae @ THErebelECONOMIST & EconomicsTimes & aSIN permalink Comments:
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Renault, car manufacturer of the year
Quite often, we diss brands here at the Beyond Branding Blog for not being socially responsible. But every now and then, there is a brand that does reasonably well at the old stuff.
Right now, it's Renault. It has managed to share platforms with its Nissan subsidiary, making that loss-making Japanese company into a global winner. It took home the Formula One manufacturers’ championship this year. And today, Clio III won the European Car of the Year award. The brand has recovered from being a sad part of the French government in the early 1980s, when it was churning out cars like the 9, and trying to flog them in America as the Renault Alliance. Mediocrity was the name of the game, thinking that making French domestic appliances and calling them cars was a route to success. But Renault has succeeded because it has read customers well—seeing that it was a greater risk to take no risks, in the words of design boss Patrick Le Quément. I never appreciated that till recently, now that Renault has the most distinctive automobile range in the world. It is easier to be distinct and take an earlier risk in development than to be same again, and take a later risk on the sales’ charts. It took this marketing-led, rather than finance-led, model into Nissan, which was essentially bankrupt when the French moved in in 1999. People though the French had gone nuts. But through a bit of risk-taking, and proper follow-up by their own man, Carlos Ghosn, installed at Nissan, the $5 billion investment worked. There is a blurring between roles at Nissan, and at Renault, where levels aren’t as divisive as they once were. And that works horizontally, too, between France and Japan. Renault does have a corporate social responsibility programme but here is where it just reads like lip-service, on the official site: ‘Renault has acquired the means to become a key world player in sustainable development, expressing ambition that fits closely with the group's strategy of profitable growth.’ The programme reads like any European manufacturer’s, where Renault promises harmonious relationships with host communities, provides mobility for its clients, and pays attention to its societal impact. I don’t doubt its intentions, but I would love for Renault to use its latest successes and push this side of the business. To take no risk here is a grave risk—because one automaker has to be first in making the move and tell customers, ‘We care about the same things you do.’ The company has some excellent programmes buried within its CSR site, such as ‘job placement for disadvantaged young people’ in Flins, France, and a partnership to start a technical college in Brazil. ‘In Turkey, Renault is a participant in a programme designed to teach children lifesaving measures for earthquakes,’ it reads. These seem more genuine than complying with EU laws on recycling a car at the end of its life—because they play a huge part in the communities in which Renault is involved. They also impact on the way the company makes cars. And it makes me feel better driving a Renault myself. permalink Comments:
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