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Beyond Branding is written by members of The Medinge Group

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November 17, 2005

Drama of Leadership Exercise 

Can you help us at valuetrue blog search out a few statements by leaders that are worth translating into future conseqeunces depending on which of two valuation systems they govern with. (Ones of interest to companies with huge brand equity would of course be most interesting from this blog's alumni.)

a) openly invite all knowledge workers in a cluetraining type of communication process to detect any conflicts or gaps that may emerge at any locality of the globe in pursuing the company's unique purpose and identity

b) no forward conflict detection top people startegise among themselves and then communicate top-down on what to manage next

Here's an example of a leadership view expressed by Gordon Moore Chairman Emeritus of Intel on America's Public Tv Program Charlie Rose last Monday

Charlie asked: Which of the big guys - gates, googles etc do you believe will continue to be most successful

Gordon: Cannot say because the bigger you get the more contextually wrong crossroads surround you- so ot depends which leaders don't take one big wrong move
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