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Beyond Branding is written by members of The Medinge Group

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November 25, 2005

The World Challenge Brand 

Since entrepreneurial revolutionaries & I first started questioning how the internet would work for humanity in 1984, the most dismal failure in my valuation book has been that of connecting worldwide inventions for humanity. There's no common clearing house with single source search through on the net; there's no common microfinacing of projects that need testing as a franchise in one place and then commons tweaking in many needy communities all over the world.

So here's an opportunity to make amends. The BBC , Newsweek, Shell and others have started World Challenge, and have their fiorst global winner coconets from the Philippines - see more at WorldFirsts . Will this World Challenge wave through connections with all world challenges? For example, anyone who wants to can find who the top 100 active world tennis champions are- but can anyone who wants to find out which are the current top and most open World Challenge breakthroughs?

Brand experts will note that we are also asking the world's biggest valuation questions about transparent brand architecture here. World Challenge is an architecture that the BBC, Newsweek, indeed all media can earn the rights to multiply and connect waves of humanity through, but never own. We are interested in cataloguing other open source humanity barnds such as Be The Change and making sure this whole family linksin with each other. Please send us any bookmark citings of members of this family you see.
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