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Beyond Branding is written by members of The Medinge Group

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November 29, 2005

Branding Theresa 

As regular readers may know, Beyond Branding's inner circle contains some of the most missionary mentors on personal branding. I would like to ask them, as well, as you a question

Contextually my heart has been almost broken at least 10 times this year. I have met and heard the story of a preneurial Theresa, Mother, Sister, Brother, Daughter -and how every funding agency and government support has rejected them more times than Peter ignored Jesus.

Would we even recognise a Mother Theresa starting up today even if she was working 24 hours a day with all the love and devotion a great human need needs? And if not, what is it about globalisation that has spun so viciously, and will we ever turn the system round. The day the world denies its interest in sustaining Theresas is the last orders for future generations.

Ground Control to....
I am hopeful someone will emerge but it is worth noting that the people who are getting attention don’t deserve it. I point to celebrities who are famous for doing nothing and making no contribution to the planet—they surely are those who have the level of fame that should be transferred to future Teresas. Those who are famous who eventually make good—celebrities promoting Tibet come to mind—at least understand that with their position comes a level of responsibility. Even Angelina Jolie deserves respect for her Unicef work on this matter.  
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