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November 08, 2005

No future for marketers who hate google -part 1 

In 1984 my father (then in his 30th year of Deputy Editing The Economist) and I developed an unquenchable belief- there'd be not future worth living with a people's internet, and all the media transparency that will open up

Like a few other over-optimistic people I know, the 20th C seemed to leave us celebrating a cluetrain of ways forward for freeing people to systemise organisations of productive and demanding relationships of untold innovative capability and human good sense. Today google seems to me to be the last open space for humanity's internet of that wave, though I am heartened by the doens of sneak previews twentysomethings have been sharing with me when netizens strike back. Meanwhile a few google stories on the theme: marketers who hate google have valueless brands

I have been co-editing a new economics curriculum which we intend to give away to the first Eastern business school that wants a sustainbility investment curriculum to be opposite from all the garbage that MBAs have chained management to since that darn spreadsheet took over from leaders knowing what fewer numbers stood for. To subsidise our lead blogs like economicstimes, we decided to permit one google ad per blog. As a promising start the first ad in economics times linked to megatrends marketers need to debate. This turned out to be a link to a blog called influx. Whilst not particularly Beyond in my view, my eyeballs smiled at this recent entry:

Sunday, November 06, 2005 ::

wal-mart fears google

From the New York Times

"We watch Google very closely at Wal-Mart," said Jim Breyer, a member of Wal-Mart's board. In Google, Wal-Mart sees both a technology pioneer and the seed of a threat, said Mr. Breyer, who is also a partner in a venture capital firm. The worry is that by making information available everywhere, Google might soon be able to tell Wal-Mart shoppers if better bargains are available nearby."
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