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Beyond Branding is written by members of The Medinge Group

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January 30, 2006

New Year, new Beyond Branding Blog 

Since it is the New Year, there will be changes ahead for the Beyond Branding Blog.
   In mid-2005, Johnnie Moore, who deserves credit for setting up and continuing this blog in its early days, planned to close the BBB down. Most of us had gone on to our own blogs (listed at right), and it was only the industriousness of Chris Macrae (who, incidentally, also has his own blogs, from those who will have been following his posts) that kept this one current.
   And then I stepped in. I had actually begun coming here in the early days—August 2003—posting maybe one item a quarter. But from last May, I became a regular. I look back and call it “my turn”, and through that period saw this blog rise in popularity. It is in the top 10 in Google for the search branding. It also rose incredibly at Blogshares with the number of incoming and outgoing links—a sign that something was right here. Unwittingly, I frustrated Johnnie’s plans.
   However, as regular readers know, in January 2006, I asked if I should branch off on to my own blog. The responses were positive. And, after chatting to Johnnie about it, we decided that one win–win was to aggregate blogs from the BB writers you like, so you still get the best of Beyond Branding wisdom, and we don’t have to cross-post. Why not use technology to help us—provided it doesn’t hurt our brand, correct?
   The archives will still be here, and this page will still be updated as long as we work on our own blogs—which means regularly. And come on, we know you’ve missed the regular posts of Johnnie Moore and Tim Kitchin. We also know you’ve taken the time to go to their sites—so by putting them all together in a feed, you will now get your dose of all the Beyond Branding co-authors who have agreed to be part of the revised blog.
   We won’t switch off the juice right now. I think we need a chance to say where we’ll blog regularly from now on—and most of you know where I have gone to ( But we do hope you’ll stay with us as the changes are implemented shortly.
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