Beyond Branding

Home page
The book
The authors
Contact us
Beyond Branding is written by members of The Medinge Group

The Beyond Branding blog

November 05, 2005

The President on Brand India 

I have long been a fan of what , the in , comes out with each year. This time, the President of has taken things further, by saying that the country should lead the world in fashion technology at the Institute’s convocation. ‘This will enable India to tread its own path instead of proceeding on its beaten path,’ he said, and achieve an target of US$70 billion, not US$23 billion as projected for the next five years.
   A lot of this comes from of thought and a sense of values that I always see from India, which leaves me in little doubt that the nation will achieve its target.
   Interestingly, President A. P. J. Abdul Kalam used the term ‘ India’, which to me signals his thinking of the target as part of the way India will represent itself to its . If that was the case, then this seems to be integral to the way the nation would itself: ‘Researchers in fashion design should be able to study the psyche of new generation men and women and create colour, texture and shape to suit tastes based on the wealth of our native hidden in every part of the count[r]y.’ There is recognition of past and present in that quotation, without looking too much at the former.
   Of the nation-branding exercises I’ve examined since the 1990s, this is one of those rare times that the premier himself has spoken of one, and delivered a speech that seems to be part of an expression of its .
Comments: Post a Comment
Links to this post

Links to this post:

Create a Link


Authors’ and associates’ individual blogs

  • Johnnie Moore’s Weblog
  • Steal This Brand
  • Jack Yan: The Persuader Blog
  • Right Side up
  • Chris Lawer
  • Ton Zijlstra
  • Headshift
  • Partum Intelligendo
  • Goiaba Brazilian Music
  • Detective Marketing
  • Chris Macrae

  • + Add Beyond Branding to your Blogroll

    Add feeds

    Aggregated blogs


    Old Beyond Branding blog entries

    Add feed to Bloglines
    Add feed to Newsgator
    Add feed to My Yahoo!

    RSS feed from 2RSS

    This page is powered by Blogger. Isn't yours?

    Get this blog via email

    Enter your email

    Powered by FeedBlitz


    Previous posts

  • Ask not what your world can do for you
  • Branding & Blogging the biggest questions human be...
  • Future 500
  • The old v. the new
  • How to save GM’s brands
  • The Yanks have their knives out for Crocodilla
  • Help brand your collaboration city on the map of 2...
  • Coke was it
  • Is it worth trading with Red China?
  • Join our 5 year mission impossible groups
  • Beyond Branding bloggers

    Chris Lawer UK
    Chris Macrae UK/US
    Jack Yan New Zealand
    John Caswell UK
    Johnnie Moore UK
    Malcolm Allan UK
    Nicholas Ind Norway
    Simon Anholt UK
    Stanley Moss USA
    Thomas Gad Sweden
    Tim Kitchin UK


    Webfeed (RSS/ATOM/RDF) registered at

    Listed on BlogShares
    Top of the British Blogs
    Blog Flux Directory

    Business Blog Top Sites

    Feed Digest