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November 19, 2005

Wellington uses ratepayers’ money to state the obvious 

Tonight, I spotted a Google Ad for City here in —telling us that we could reach the official site via This is as futile as telling a Californian that (s)he could get to the state site by visiting Or telling George W. Bush that his offi­cial site is
   The site itself does not strictly tie into the city’s , as far as I can tell, which included expen­diture on licensing a family, a German design called Fago, for an outrageous sum. I smell something rotten, and have since filed a complaint—but regardless, it shows that you shouldn’t just throw money at , especially for a site that has little connec­tion to the rest of the city’s . Unless the City replies and tells me that is now giving away ad space.
   Sometimes, not advertising is a more sensible idea if it looks like you could offend those whom you are promoting. It’s the old lesson about ensuring that your internal and external audiences are on the same page.
The WCC has replied to tell me the Google ads were merely a trial and will not repeated in 2006.  
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