November 03, 2005
The Daily Mirror is upset by American criticisms of Crocodilla, a.k.a. the second Princess of Wales in my lifetime. Should this tabloid be upset? I do not think so: the Windsor brand has been tarnished not by HRH the Prince of Wales’ admission of an affair to David Dimbleby, but by failing to be honest since the days of Diana’s funeral. It is not as big a gaffe as the Nazi uniform gag of HRH Prince Harry. Did the Duchy of Cornwall not announce that Camilla would never be titled the Princess of Wales, to appease Di-hard fans of the ﬁrst Princess Charles? We then found out that that was a load of bollocks. It’s a House that seems to dodge responsibility—and then wonders why it is out of touch with the public. HM King George V seems to be the last one who understood the need for a strong brand, when the Saxe-Coburg-Gotha renaming was part of the family’s last makeover.
The former Mrs Parker-Bowles, called variously the Frump Tower and the Royal Bore, faked the whole aristocracy thing prior to her marriage—I’m sorry, but from where I stand, you don’t have the lineage. Diana had. And yes, folks, this is coming from a writer who prefers a constitutional monarchy to a republic (under certain circumstances), and actually agrees with the Prince of Wales on numerous things.
Rather than realizing the slip-ups of some very bad public relations within the Royals, the Mirror seeks to act like a rottweiler and says that Americans have ‘the worst taste in the world!’ Sorry, Mirror editors: we British invented David Beckham’s hairstyles and the Austin Allegro. Lapses in taste are certainly not exclusively American. Just ask Mrs Prescott.
Analysing why the Princess of Wales has confronted American opposition would be far more fruitful if you wanted to retain readers to the Mirror brand. No surprises that the blogs are gaining inﬂuence.
And if you dressed badly coming to my house, be prepared for comments: you put yourself out there. Crocodilla is public property now. It’s what she’s married in to. The Mirror seems to have forgotten the whole idea that there is a single planet and that borders are as artiﬁcial as the Princess’s sense of class.
The positive side is that monarchists will worship HRH Prince William and HRH Princess Beatrice—doing heaps for the Windsors’ humanity by telling folks she is dyslexic—more. Brand transparency is as important for royalty as it is for corporations and the youngest generation has amazing potential to repair the damage. By their strong examples, they are already doing it. permalink
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