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Beyond Branding is written by members of The Medinge Group

The Beyond Branding blog

November 30, 2005

world's most valued brand in 2006 

clues: will be networked around what 6 bilion beings want most and co-created

Background: back around 1990, when the extreme opposite tribes to BB like Trout & Ruies were still decrying line extension as a sicknes and corporate brand linking an impractical goal; and accountants were seapating out every brand vakluation thus divorciong brand's from leadership architecture (a terrible maths mistake still committed today because of the balance sheet's addiction to separability instead of connecting goodwill)

in surveys of most valued brand, it seemed evident that while Princess Di was on te world stage the Royal Family was Britain's and up there inany word 10 of the commonwealth

It was only a small step to infer that national brands had become the biggest equity conferers - in those day the USA (decimated in the last 5 years), even then China on an up, and japan remaining a special favourite for quality

but then as future historians in the 80s including my father had predicted, around now nations fell from valuation revelance as newtorks smudged every valuation wave (a few brave souls have been writing academic updates of this -eg Gorbachev's State of the World Forum)

anyhow, it seems then that 2006's brand involves the media newtork job of transparently letting 6 billion people be the jury

here's a blog brand seeding that
-doubtless colaboration media need to sew this seed in ever land simultaneous : why not BBC world secrive and google, we might ask, and how about you dear reader?

a bit more background is at (100 crises to resolve as valuable brands)
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