Beyond Branding

Home page
The book
The authors
Contact us
Beyond Branding is written by members of The Medinge Group

The Beyond Branding blog

November 02, 2005

North American car news looks like That ’70s Show 

These clips are not from 1975 but from yesterday’s Globe and Mail:
Toyota Canada Inc. outsold Ford last month and came within a whisker of nudging the Chrysler group out of second spot.
   Sales of Civic compact cars by Honda Canada Inc. totalled more than sales of Ford and Chrysler passenger cars combined.
It’s not just about the wrong type of , but about that have failed, consistently, to look after customers anywhere nearly as well as the Japanese companies’. While SUVs were doing well, customer service wasn’t job one among the US Big Three. Finding ways to create more fuel-efficient vehicles was not on the radar. Meanwhile, in a repeat of 30 years ago, the Japanese were making cars that spoke to consumers’ interest in long before gas prices hit a new high. They might not have thought would ever become mainstream, but they have been rewarded with good karma. itself might have been able to overcome the bad karma of being part of the Japanese war machine in the 1930s. (Honda never was.) Both are poised, once again, to win a new generation of consumers.
I completely agree. For a while now I have thought that the hybrid pioneers would be capturing the market. One could say it was almost inevitable.  
Excellent point, English Guy. A good deal of it, too, is the same American automotive obsession toward larger and longer—it worked in the 1950s, the 1960s, the 1980s and the 1990s; but every now and then there’ll be a crisis that shakes them back into line with the rest of the world. We will have another 10 years of American cars looking ‘European’ and downsizing (e.g. Mercury Milan, Chevrolet Cobalt) before it all goes horribly wrong again.  
Post a Comment
Links to this post

Links to this post:

Create a Link


Authors’ and associates’ individual blogs

  • Johnnie Moore’s Weblog
  • Steal This Brand
  • Jack Yan: The Persuader Blog
  • Right Side up
  • Chris Lawer
  • Ton Zijlstra
  • Headshift
  • Partum Intelligendo
  • Goiaba Brazilian Music
  • Detective Marketing
  • Chris Macrae

  • + Add Beyond Branding to your Blogroll

    Add feeds

    Aggregated blogs


    Old Beyond Branding blog entries

    Add feed to Bloglines
    Add feed to Newsgator
    Add feed to My Yahoo!

    RSS feed from 2RSS

    This page is powered by Blogger. Isn't yours?

    Get this blog via email

    Enter your email

    Powered by FeedBlitz


    Previous posts

  • Changing DC : I'd like to teach the world to netwo...
  • Google Ads and their effectiveness
  • Business can be warm
  • Introduction to a long series of posts
  • New Zealand’s next potential innovation, if Helen ...
  • Numerologist predicted New Delhi attacks—and what ...
  • Just like when Top Gear is repeated on telly
  • Who'd have thought in the 30 years we have been tr...
  • Why the world’s largest organisations are devaluin...
  • Why the world’s largest organisations are devaluin...
  • Beyond Branding bloggers

    Chris Lawer UK
    Chris Macrae UK/US
    Jack Yan New Zealand
    John Caswell UK
    Johnnie Moore UK
    Malcolm Allan UK
    Nicholas Ind Norway
    Simon Anholt UK
    Stanley Moss USA
    Thomas Gad Sweden
    Tim Kitchin UK


    Webfeed (RSS/ATOM/RDF) registered at

    Listed on BlogShares
    Top of the British Blogs
    Blog Flux Directory

    Business Blog Top Sites

    Feed Digest