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Beyond Branding is written by members of The Medinge Group

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January 25, 2006

News from Club of Davos 

Apart from the news, it is timely that Club of Davos continues are around the world tour of 80 cultures (prior stops Canada and Brazil) worth value multiplying for several reasons. These include :

BB's hosts at Medinge have long wished to host an Intagibles of Davos- now that we know that 90% of the future economics of human productivity goes unseen in current governance information flows and so in strategic and leadership decision making - more on those extraoridnary valuation crises at Davos

Culturally, I can't imagine mine is the only body and brain that feels instanatly recovered by skiing up and down the mountains. A couple of years ago I was at a meeting Barcelona used to invite the world's cultures to connect in collaboration knowledge city governance and there was Lif Edvinnson most people's father of Intellectual Capital extending his opinion leading clues to the intellectual capital of nations and their captal cities. Here's a memoire of the denoument from his top 10 valuation criteria listing, which we've posted at Club of Davos.

Please note we are the first to value retreats providing oxygen and space to people who are intensely learning and networking. In fact, we treasure a Barcelona knowledge city convention where Leif Edvinsson, guru of Unseen Wealth's Intellectual Capital, presented his latest factor list of what makes a city compound great wealth. Number 1 on the list is oxygen - places built around lakes and clean air both attract the greatest brains and stimulate the greatest brainwork according to latest research. They also sustain deep cross-cultural innovation as social preneurial research by the likes of Richard Florida has shown.
Over my lifetime's work, it has always seemed to me that the brand can be mapped as the most pivotal construct of all of economics and of all of societal and cultural studies.

To globally reconcile such a mediation through a inter-networking (as well as international) 21st century, our first question might be: how do we contextualise what open conversations (actions, learnings, visions of a future earth where everyone is free to produce and happily demanding) unite all 6 billion beings? What topics require the highest order openness of 0 degrees of separation? I believe you will find the father of computing John von Neumann voiced a question of this kind, as indeed will google (parent of blogger) if it survives through its years of puberty

We will be aiming to catalogue brands (including 6 billion mediators) as if each of 2 million were global village networks that everyone enjoyed being in (for as much time as they spent in them) as well as neighbouring

Let's call the open master-catalogue blog of these 2 million global villages

Do you have a weblog or other global vilage construct that you want transparenctly catalogued in this space?  
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