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Beyond Branding is written by members of The Medinge Group

The Beyond Branding blog


January 22, 2006

Don't be scared - everyone can know how to link the economics of sectors 

A BIG ASK
All we (6 billion people) need to do is know one question that needs debating everywhere, all the time , connecting economically * socially above and beyond any separate theory of management or of government or of leadership valuation

what's the best and worst for the world that the future of global industry sector XXX could consequentialise?

for example , global retailing

at the worst of always low cost quarter on quarter:
all product workers end up on slave wages

all space for innovation/quality is banished because there is no investment in better permitted by always lower cost

anything that a particular category is most deeply responsible for human safety or sustainability gets externalised out compounding risks that on a global scale will pollute, unbalance nature, sicken all life forms

there are no humanly worthwhile relationships of service or learning economy only lifeless transactioning


at the best, we get back to what marketing and indeed market exchanges - as productive and demanding relationships spinning round gravitational context, where the more the world is networked the more gravities interact at macro, micro and inter-levels of exchanges not just any particular one that is being governed - could be trusted to be about; whomever is the most powerful voice (retailer or other) over a sector is transparently known (questionable on the net with no harm coming to any brave questioner) by all 6 billion beings so that no sector is ever so shredded into low cost bits that it has no quality connections with futures human beings value most

what is difficult about this question? once we get a sector in focus and accept that sectors now wave through all 6 billion beings whether they are customers or not; whether they own any of the infrastructure of productivities of that sector or not; whether there society is a direct investor, a direct user or only one that gets the other end of nature's wrath if the sector's global impact is one that has not be mapped sustainably by all the leaders (people who know the sector's future side-effects) most because they have studied the sector in every diverse detail relevant to life-waves as well as cash-flows

London's Global Village 2 : the people's economics assumes truth questioning broadcast and served the world over; indeed as future historians 1 2 3 map systems: all economics of markets has consequences that compound on how true the flows of questions about the future were - whether we use relationship permissions to come down to zero degrees of separation on sector's best for world future. To be of not to be revolves round 6 billion empowering questioners.

If you think it might be wise for your city to start replicating its own version of Future of London Village 2 , please do it at blogger.com and if you want to be linkedin to cities with parallel best for future concerns tell me where you are cited wcbn007@easynet.co.uk

Tecnhical reference for living or learning brand architecture professionals- frameworks for questions brands communaly evolved out of 1980s market research databanks across 30 countries and milions of hours of interviews in the 1980s to experienced based questions of brand chartering which have been openly avialable for newtorking from the early 90s on. To achieve organisation-wide participation the secret is to open up on the biggest deepest question - in 15 years we haven't yet found a bigger one than what would who in the world uniquely miss if our organisation's life ceased existence tomorrow -questions that arouse pride and passion are good for identity as long as they loop back to how do we know that's the future our best customers will value most or that societies the world over will love to connect through us or...
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