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Beyond Branding is written by members of The Medinge Group

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December 30, 2005

ADVENTS END- Death of Nations, Return to Brand Cities and the Peoples Networks 

Prior episodes of advents end published here this month : 10 9 8 7 6 5 4 3 2 1 0


When I was writing World Class Brands in 1990 - my attempt to transform out of advertising imaged products to communal gravitations people loved to be proud of participating in - I speculated what were the least understood brands od 1990-2000? I valued how I could develop some passioately curious identification charters at that time for nations, Royalty and other constitutions, types of media a country was dominated by, whether a country had any people's media left (as an example from the last decade: Brazil's people found themselves so suffocated by commercial media that they literally took to the streets with the world social fora movement, and chnaged city government transparency, and started getting the church to reconnect with the economics of such human rights as clean water).

CLUB OF CITY

15 years on and 20 million collaboration knowledge city bookmarks later, people networks need to go way beyond nations and reclaim cities and global villages. Branding the future of London is the most vital opportunity I have access to -beyond any corporate client - because tens of thousands of Londoners have read my co-authored books since 184, and at least 1000 are on email with me clarifying what their greatest inquiry for the future is. More importantly all I also ask is they try and connect whatever we learn in London with one other less advantaged place in anothger hemisphere that their family history loves.

PROJECT30000, REGENERATE THE BBC CHARTER, & ENTREPRENEURILAL BIRTHDAY PARTIES of 2006
This is how we first scripted the project30000 debate back in 1984 as a transition for going beyond being ruled only by biog govenance whether the typology is national government, Eupopean Sprouts, Global Corporation, Professions whose selfish global rush to monopolise measurement or writing of law has forgotten their deep oaths to serve people, charities whose global fund raising has lost their grassroots cause, and other systemic abuses of trust-flow*transparency*sustainability and the economics of expoentials which we invite those who want to join the 30th birthday party of Entrepreneurial Revolution to co-script with us in 2006



Action Networking Now around E4
  • Project30000
  • know waves of such foundation contexts: 1) as life depends on clean water;2) energy depends on we help nature work with the sun; 3 discuss with uis what you believe number 3 is and we'll try and link you to some like-gravitated people
  • People for Public Broadcasting 1 2 3 - Brand Chartering's 10th birthday parties 2006
  • aSIN
  • microfinance, and helping map the global villages 1 2 people like you most love sustaining

    Changing Economics

    The introduction of the international Centrobank was the last great act of government before government grew much less important. It was not a conception of policy-making governments at all, but emerged from the first computerised town meeting of the world.

    By 2005 the gap in income and expectations between the rich and poor nations was recognised to be man's most dangerous problem. Internet linked television channels in sixty-eight countries invited their viewers to participate in a computerised conference about it, in the form of a series of weekly programmes. Recommendations tapped in by viewers were tried out on a computer model of the world economy. If recommendations were shown by the model to be likely to make the world economic situation worse, they were to be discarded. If recommendations were reported by the model to make the economic situation in poor countries better, they were retained for 'ongoing computer analysis' in the next programme.



    In 2024 it is easy to see this as a forerunner of the TC conferences which play so large a part in our lives today, both as pastime and principal innovative device in business. But the truth of this 2005 breakthrough tends to irk the highbrow. It succeeded because it was initially a rather downmarket network television programme. About 400 million people watched the first programme, and 3 million individuals or groups tapped in suggestions. Around 99 per cent of these were rejected by the computer as likely to increase the unhappiness of mankind. It became known that the rejects included suggestions submitted by the World Council of Churches and by many other pressure groups. This still left 31,000 suggestions that were accepted by the computer as worthy of ongoing analysis. As these 31000 community dialogues were honed, and details were added to the most interesting- with cross-linking and the co-mentoring practices of 12th grade email understood by people and those who design social software (eg 1 2) an exciting consensus began to emerge. Later programmes were watched by nearly a billion people as it became recognised that something important was being born.

    These audiences were swollen by successful telegimmicks. The presenter of the first part of the first programme was a roly-poly professor who was that year's Nobel laureate in economics, and who proved a natural television personality. He explained that economists now agreed that aid programmes could sometimes help poor countries, but sometimes most definitely made their circumstances worse. When Mexico was inflating at over 80 per cent a year in the early 1980s , the inflow to it of huge loanable funds made its inflation even faster and its crash more certain. The professor set Mexico's 1979-1981 economy on the model, pumped in the loaned funds and showed how all the indicators ( higher inflation, lower real gross domestic product and so on) then flashed red, signaling an economy getting worse, rather than green, signaling an economy getting better. ..The professor then put the model back to mirror the contemporary world of 2005, and played into it various nostrums that had been recommended by politicians of left, right and centre, but mostly left. The dials generally flashed red. Then the professor provided another set of recommendations , and asked viewers who wished to play to tap in their own guesses on the consequent movement of key economics variables in the model. Those who got their guesses right to within a set error were told they had qualified for a second round of a knock-out economic guesstimators' world championship. Knockout competitions of this sort continued for viewers throughout the series of programmes.


    In the second part of that first programme, the presenters dared to introduce political decisions into the game. They said that government-to-government aid programmes had been particularly popular among politicians during the age of over-government, but there was growing agreement that government-to-government aid was the worst method of hand-out. The excessive role played by governments in poor countries was one of the barriers to their economic advance, and a main destroyer of their people's freedom. Could anyone have thought it would be wise to give aid to President Mbogo?

    The first questions to be asked in the next few programmes, said the compilers, were 1) which countries should qualify for aid? ; and having decided that, 2) up to what limits and conditions? ; and 3) through what mechanisms? They promised that later programmes after the first half-dozen would examine how any scheme could be used to diminish the power of governments and increase the power of free markets and free people.
    Open Copyright Asserted by Macrae.nets for all co-edited weblogs, co-hosted open spaces and cafes of collaboration knowledge city & country. Excerpted from Chapter 6 of The 2024 Report first published in the UK 1984. Republished in American and French as The 2025 Report in 1985, and in German as The 2026 Report in 1986; soon used to provide the Swedish Charter for Online with The New Vikings. Further inquiries welcomed by communities with urgent needs through mailto:wcbn007@easynet.co.uk?subject=via
  • More Future History Co-scripts here


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