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Beyond Branding is written by members of The Medinge Group

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December 13, 2005

an advent calendar of brand learn-style questions to your city 

In this family season of the year, I will attempt each day to ask a question to one city which all cities and citizens can learn from. I intend to give the question a particular focus as well as to ask generally:
-does your city either have an answer to some of the future's downcurves tabled yesterday? Or a network deeply concerned with reconciling one of these curves which wants to collaborate with similarly concerned citizens networks?

Let's play a game of intercity snap every deep way we are able.
Mail me at wcbn007@easynet.co.uk if you want a particular city and question to be featured

I have chosen to start with New York for 3 reasons:

1 Although many cities have suffered terrifyingly from this war-prone start to the (grown up?) 21st C, if sustainable multicultural answers are to be found for mega-cities then London & New York will be seen as the earliest global test markets

2 In 1996 (the first time I hosted a year long internet debate) big corporate innovation directors told me that through an extensive benchmarking inquiry they had discovered network learning's deepest value multipliers. These would be realised by those whose organsiational systems designed elearning and real communal spaces round children's natural patterns of curiosity. When my father at The Economist and I wrote our 1984 book on the future of networks locally and globally, we believed the same reasoning both because my father had red many books on learning and because I had played with developing computer assisted learning back in 1973 as part of the UK's National Development Project in this field.

3 Because the question I will pose first to New Yorkers on behalf of Club of City is:
Everyone I have met who loves New York seems to echo a view along the lines : it make hustle & bustle more fun than anywhere else knows how on a big stage. So how do you make hustle & bustle as much fun as it can be instead of the least fun?
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