December 28, 2005
I should not comment too much on personal branding, since it’s the province of my co-author Thomas Gad, but if you are a beauty queen, the sensible thing would be to have your own blog, as Miss Singapore, Shenise Wong, does.
When my good friend Amber Peebles (pictured at left, in a photo taken by yours truly) went to Sanya in Red China as New Zealand’s representative last year, there was an online competition where the global public could vote for their favourite. A special award was given to the contestant who polled the best.
It’s one of those “if onlys”. If she had a blog, and it were marketed successfully, people would get to know her. It’s the old idea of forming a connection with your public. Naturally, she should have someone ﬁlter the stranger comments out, but posting the daily life of a beauty queen, as Miss Singapore did, would have had plenty of support. When the votes were needed, she could have had a public to mobilize.
After the competition was over, and the crown handed to her successor, the blog could serve to launch her career in whatever ﬁeld she wanted.
The blog world has changed things—but it is still “just a tool” that creates that old-fashioned connection between two parties. Once upon a time, in the village, the vendor and the customer would have that very link. Today, technology acts as the bridge, killing the concept of distance. But the idea goes a bit further than that. It makes each of us our own public relations’ agent, and it can even create a career for ourselves.
We might next see politicians blog next, to win votes—and to allow for real accountability. permalink
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