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Beyond Branding is written by members of The Medinge Group

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September 24, 2003

Time for Knowledge Management to change organisations in ways that make us proud of a networked world  

Once a year, KM's European community huddles together (this year one of my favourite cities Amsterdam Nov 9 to 12). Tell me if you're going to be there and feel like particpating in some of the revolutionary fringe events network socio-economic policy makers are planning. Speaking as a co-author of a 1984 book on the future economics and social opportunities of worldwide networking, we leaving the system revolution terrifyingly late. Let's make Amsterdam 2003 a landmark moment for humanity of how the transparency of big organsiations with a future are designed and valued...

Verna Allee (preview of KM Europe 2003, Amsterdam November): We are moving into a world where every organisation will be held accountable for acting as a good global citizen. “This is the inevitable outcome of the knowledge era. The capacity to work consciously with the business model and reconfigure relationships through leveraging knowledge and intangibles is not an abstract exercise – it is an essential survival skill.”
“During my keynote address I will share some of my thinking around how the field is developing, and where it will go in the future,” ... “I will try to provide a glimpse into how the failure of corporations and nation states to deal with global issues is opening up a pathway for a new system of governance. Value networks that skilfully leverage knowledge and intangibles are beginning not only to dominate the world of business, but also to become a real force of change across the globe. This offers those of us with a passion for knowledge a real opportunity to make a difference in the world.”
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