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Beyond Branding is written by members of The Medinge Group

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September 16, 2003

Reality of Branding, aka Employee Branding, Brand Inside 

In 1998 , I guest edited the first journal (actually a triple issue of Journal of Marketing Management) on the Reality of Branding. Brands organise employee reality if they make employees individually passionate (to make a difference) and communally proud (of an aligning leadership purpose)

One way to inquire about this further is to ask what emotional intelligences most intimately support individual passion and coomunal pride.

These are my top 2 league tables currently- BUT NB context is always more important than generality

Passion : Happiness & Focus - primary interview/benchmarks bank on this is flow research network of the Claremont Professor Mihaly Csikszentmihalyi - see his book Good Business

Pride : Trust & Courage - open interview banks on this incluide those supported by networks associated with and (Transparency Community Mapping) and (Emotional Literacy)

How to Follow-Up:
If you know of other open benchmarking resources, please email

If you want a free copy of the Brand Reality Journal (20 left), please briefly tell me how you'd use it

If you just want to question whether this topic should matter more to some organisation that matters to you, please feel free to email me confidentially.
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