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September 19, 2003 Dateline: Jersey
I am sitting in a cybercafe on the island of Jersey (in the English Channel) after running a seminar on the themes of Beyond Branding. I was here at the invitation of the Jersey branch of the Chartered Institute of Marketing. I'd forgotten what a beautiful and intriguing island this is, and I'm definitely seeing it at its best in autumn sunshine.
I really enjoyed the seminar. I found the marketing people in the audience really got the thinking behind the book - and all could acknowledge a collective exhaustion with the hype of image-led marketing. There was a lively debate and exchange of ideas among people working on brands as diverse as tourism, private banking, electricity and a Caribbean ice cream company! permalink ![]() ![]() Comments:
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