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The Beyond Branding blog

January 28, 2006

and now the last good news 

Let us assume there are some save the world inventions out there - in fact one reason why I have spent much of the last 12 years getting to know 10000 netizens is so that I hear of early clues of such

None of these inventions saves the world by itself- but if one of them that is unknown today is known by all 6 billion people in 3 years time and is open sourced for almost at cost-of-make use, then its brand will unite peoples in wondering why isnt more stuff co-created like this; and perhaps that will enable us to see that the people's cultures are not at war with each other- the badwill war is with a few million villains (each perfect for a James B ond script) who'd make the rest of us puppets

The good news question most relevant to any Beyond-Brander is: how does one market one of these save the world products? The best idea I have heard do far comes from Barbados. Carnivalise it. (one of those 10 minutes of insight between 3 people discussing what moduoles to put into a sustainability MBA- when you learn about carnivals in Barbados at the same time as how do you restore community for kids in places where HIV has irradicated all parents, you know that mass media is a very wasteful way to communalise breakthrough stuff)

Say its coming to your town if you'll parade and co-create it; embibe in with your own cultural mages by all means; see how much people enjoy teamwork if they know they also have a permanent and open social stake in it. See what difference people make when you liberate their productivity around a transparently worthwhile revolution. See this as the most communal event staged in your place in living memory. Enjoy the collaboration. See the need being met in almost a miraculous way.

One of the 2 million global villages we see leading a wave or two: ecosaintjames is working on one such product. After London-wide networking debates across the 5 key villages of being the world's first collaboration knowledge city London 3.79 million marks out of world's 20.3 million marks we know how to carnivalise it round the four corners of the British isles. How do we find a chief carnivalising officer in other places is something we need to find out begore Mr Gore comes to London town in March. And who will watch the CCO's back in each country given the history of taking this product to market has already seen some very evil attempts to snuff it.
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