Beyond Branding

   
Home page
The book
The authors
Updates
Pre-order
Contact us
Beyond Branding is written by members of The Medinge Group

The Beyond Branding blog


December 01, 2005

Entrepreneurial Revolution Invitation to New Authors of Brand Books 

We're starting an experiment in India, which I would be delighted to replicate in any country that an author is bring out a new book on brand.

The idea is that valuation is at a crossroads. So if the book has covered everything else that a brand needs to connect through, why not develop a blog that refers to bits of the book the national author wants to launch with , and connect this with the revolution in valuation

The India blog is http://brandsindia.blogspot.com

and here's an extract on the revolutionary twist to brand valuation which can be very newsworthy!
-----------------------------
We are at a crossroads in the valuation of purposeful brand relationships, trust-flow and intangibles of knowledge work, transparency and sustainability. Unseen Wealth researchers (2000, Washington DC) have found that up to 90% of future value is compounding up or down in ways that are neither measured or governed by.

In this weblog, Indian and international brand experts will discuss cases of interest globally and from an Indian Perspective. The new valuation is all about how conflict-free (upward future exponential) or conflicted (downward future) is your total investment in the brand system. Component conflicts to debate any brand's future around include:
-are there conflicts in serving the brand's essence/promises to different stakeholders and investing in people's learning of core competences? if so unique purpose will be eroded, and passion/pride in the brand will be deflated
-are any of your network partners conflicted in ways that may erode transparency of you sector or local impacts on society? (Some brands have lost all their bvalue becasue of what a networked parner did.)
-mapping back future environmental and other changes- is your brand's sustainability win-winning with what societies want to sustain or in conflict?- does this vary locally and globally?


http://entrepreneurialrevolution.blogspot.com

chris macrae, wcbn007@easynet.co.uk
permalink
Comments: Post a Comment
Links to this post

Links to this post:

Create a Link

 

Authors’ and associates’ individual blogs

  • Johnnie Moore’s Weblog
  • Steal This Brand
  • Jack Yan: The Persuader Blog
  • Right Side up
  • Chris Lawer
  • Ton Zijlstra
  • Headshift
  • Partum Intelligendo
  • Goiaba Brazilian Music
  • Detective Marketing
  • Chris Macrae

  • + Add Beyond Branding to your Blogroll

    Add feeds

    Aggregated blogs

    RSS
    WML/WAP

    Old Beyond Branding blog entries


    Add feed to Bloglines
    Add feed to Newsgator
    Add feed to My Yahoo!


    RSS feed from 2RSS
    CompleteRSS

    This page is powered by Blogger. Isn't yours?

    Get this blog via email

    Enter your email

    Powered by FeedBlitz

    Blogroll

    Previous posts

  • The Argumenative Indian begs to disagree with BB, ...
  • world's most valued brand in 2006
  • Banks, wheelchair users and political correctness
  • Branding Theresa
  • How to make the billion dollar ad brand look as li...
  • Imitation is the sincerest form of flattery
  • The brand as buffer: Insidious Fix will emerge str...
  • The World Challenge Brand
  • Guiding each other on journeying beyond
  • Moving global professions through the eye of the n...
  • Beyond Branding bloggers

    Chris Lawer UK
    Chris Macrae UK/US
    Jack Yan New Zealand
    John Caswell UK
    Johnnie Moore UK
    Malcolm Allan UK
    Nicholas Ind Norway
    Simon Anholt UK
    Stanley Moss USA
    Thomas Gad Sweden
    Tim Kitchin UK


    Blogarama

    Webfeed (RSS/ATOM/RDF) registered at http://www.feeds4all.nl


    Listed on BlogShares
    Top of the British Blogs
    Blog Flux Directory

    Business Blog Top Sites


    Feed Digest
    nfeeds.com