January 20, 2006
I’ve taken a quick glance—quick as it’s 3.18 a.m. here—at David Pollitt’s summary of leadership articles at the Emerald Insight site, where he writes:
Something of each of these approaches is revealed in leadership author Jim Collins’s ﬁve-level model of leadership. Collins focuses on the characteristics of a level 5 leader, whom he deﬁnes as ‘a person who builds enduring greatness for the organization through a paradoxical blend of personal humility and professional will’.
Collins argues that good leaders ‘care more for their company and its work than for themselves, are willing to take responsibility when things go wrong and give credit to others when things go well, and have an overarching vision for the organization but also pay attention to small details’.
This alternative model of leadership clearly has much to commend it.
Jim’s stuff always makes sense and he doesn’t spend his books writing supercilious wank. I have to say I am interested in this—the full interview is in Training Journal, September 2005. And as we know, great brands have strong management commitment, so this is relevant to us. Brands, too, need vision. I can see parallel after parallel between our marketing and branding work, and Jim’s work on leadership. permalink
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