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January 29, 2006

Branding the year of 2006 

Why should the Chinese have all the fun in branding years (do we all want to go to the dogs this year?) Take another look. 2006, mathematically speaking is about 2% of the lifetime resources of all people living on this world. My question (let's get better next year if its too sudden to answer for 2006): what's the greatest brand of the year we could all demand?

OK I dont have a sexy title for wanting 2006 of be the year of transparency of economics, leadership and governance. Perhaps you can re-edit this script to be a more popular concept - as what we do know is that everyone's lifestyle interacts with planting this everywhere that people go to school - my 9 year old, the CEOs to be of the world's 1000 largest coms or govs, or anyone else whose integral power over what you have the freeom and happiness to network governs you and me and 5,999,999,998 beings. Ho! systems theory tells us we are all connected. Networked theory says we are multiplying system*system - connectivity squared, this is rather an innovative revolution crisis. Not one for any communicator to play ostrich in the sand with or my gamebox is better than yours.

Will 2006 be seen as the year Transparency Economics Came out to Shine?

Queen Elizabeth 2 and the goodwill folks that circulate around the London village of ecosaintjames hope so. After all, the Queen used her end of 2005 tv broadcast to nation and commonwealth to ask : Is humanity globally turning on itself?

I have been re-reading 30 years of scripts that merged from publication of Entrepreneurial Revolution in The Economist of 1976 and 22 years of future history debates on the innovation revolution of networking which readers of the book I co-authored in 1984 have kindly shared with us. To this I have connected the two emerging fields of KM which appeal most simply to me as a mathematician: value exchange theory (typical coordinate Verna Allee) and transparency of corporate governance (typical coordinates Doug Macnamara and Don Tapscott )

What I get is the following one-page script for open debate. If anyone here is interested in exploring its connections systemically with everything else they believe in, please get in touch so we can work out the how’s and where’s of open sourcing. Chris Macrae

DEATH BY BUBBLING aka Transparency Economics : Are You Truly Interested in Value Exchange Theory (VET)?

VET maps all human enterprise, trade and institutional governance as integrating around molecules of interactive exchange. Each molecule is designed to be transparent as a system of productive and demanding human relationships spinning around core purpose (or gravitational context). The systemically tense nature of each molecule is such that its exponential trajectory can only lead by compounding growth or destruction of value multiplication for all sides through time.

Transparency of 21st Century organisational governance around a networked globe demands that we can all ask to see what the health of every molecule is. This gives leaders and people of goodwill time to intervene by curing unhealthy molecules or reconfiguring their interactions in innovative ways. The great mathematical mistake 1 2 (and destruction of transparency) is to govern any relationship molecule as if one side can win through time while others lose. That always causes bubbles which destroy economic (market) truth by costing more to put right than not have bubbled in the first place. Our history tells us that some bubbles have depressingly ruled for very long time periods like slavery, apartheids, chaining future generations after a war to a future with no fair access to resources, collapsing a once great civilisation or deep culture so peoples of a place enter into a dark age persisting over many generations.

Transparency is not just talking about codes of humanity or ethics. Market bubbles are the consequence of failing to wholly govern in a way that detects emerging conflicts before they compound. The kindest description of a bubble is that the assumptions of an economics framework were not met. In service or learning networked economies, bubbles are cancerous to people’s life work and to communities of people themselves. As we integrate a global world of societies, bubbling with life’s waves also means destabilising nature or being related to the root cause of terror and other plagues. Such loss of transparency will put the survival of our species at question - within two or three generations according to the fittest mathematicians’ models. Bubbles invest money and societies in ways that are blind to the greatest innovation gateways to higher order harmony we could all be connecting sustainability upwards such as the networking technology which is the greatest connectivity revolution the human race has ever played with. This includes future history mapping of more specific goals for each decade of century 21 such as the deep consensus of economists of the 1980s that this present decade would be the one where photosynthetic energy was born as abundant solution to the pollution of being tied only to carbon-emitting energies.

If you are not interested in the transparency of economics and simply seeing valuetrue mapping of exchange molecules, you are not interested in the future history of life in a networking world. And if too many people in power turn a blind eye to this now, it will be the tipping point of our species. The first time humanity as a whole sacrificed true learning and evolution the way nature plays. The cost of that will be more than 20th Century economists knew how to calculate or manage.

Chris Macrae economists invite you to open plan 30th birthday parties of Entreprenurial Revolution
I love the idea of branding the Year 2006. This is a healthy reminder that we have the choice to draw attention to what we believe is really important. The theory of economic transparency sounds interesting but I would even prefer to hear about the practice.

Why don't you guys start gathering case studies of "what it looks like when it works" for the next chapter of Beyond Branding? Martin Roll has "opened" the next chapters of his book to his readers, and I believe this is a great idea.

Robert de Quelen  
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