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Beyond Branding is written by members of The Medinge Group

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January 29, 2006
1984 timeline for milennium 3 by Norman & Chris Macrae
(source The 2024 Report, a future history of becoming netwirks & integrating global locally)


The introduction of the international Centrobank was the last great act of government before government grew much less important. It was not a conception of policy-making governments at all, but emerged from the first computerised town meeting of the world.

By 2005 the gap in income and expectations between the rich and poor nations was recognised to be man's most dangerous problem. Internet linked television channels in sixty-eight countries invited their viewers to participate in a computerised conference about it, in the form of a series of weekly programmes. Recommendations tapped in by viewers were tried out on a computer model of the world economy. If recommendations were shown by the model to be likely to make the world economic situation worse, they were to be discarded. If recommendations were reported by the model to make the economic situation in poor countries better, they were retained for 'ongoing computer analysis' in the next programme.

In 2024 it is easy to see this as a forerunner of the TeleComp conferences which play so large a part in our lives today, both as pastime and principal innovative device in business. But the truth of this 2005 breakthrough tends to irk the highbrow. It succeeded because it was initially a rather downmarket network television programme. About 400 million people watched the first programme, and 3 million individuals or groups tapped in suggestions. Around 99 per cent of these were rejected by the computer as likely to increase the unhappiness of mankind. It became known that the rejects included suggestions submitted by the World Council of Churches and by many other pressure groups. This still left 31,000 suggestions that were accepted by the computer as worthy of ongoing analysis. As these were honed, and details were added to the most interesting, an exciting consensus began to emerge. Later programmes were watched by nearly a billion people as it became recognised that something important was being born.

How to do this in 2006

A) London needs all media experts to argue the greatest future vision of public braodcasting so that the BBC as world's largest public broadcaset and service can provide a colaboration lead

B) Economics needs tio be reframed for 2 million global villages to openly network sustainbility around not a few superpowers to specualte with. The daft udea that open networking of 6 bilion being capability to make a difference will depress anyone apart from robber barons needs expelling. Replacing dirty energy with photosynthetic energy can do this

C) UK as world' s largest Kindgom needs to celebrate its Queens wisdom every day of the year with a different women's leadership and collaboration story supporting the Commonwealth's Future History Catalogue of : Green is the New Red, White & Blue

Please tell me at - subject 2006 Our Worldwide Future - what you would like to see at D) and out of which city wil we find a network village ready to Just do it?

The 2024 Report: a future history of the next 40 years" (Macrae & macrae, 1984)
It was the first book to:
provide readers with a brainstorming journey of what people in an internetworking world might do
predict that a new economy would emerge with revolutionary new productivity and social benefits enjoyed by all who interacted in a net-connected world
Our 1984 scenario of an internetworking world
Changing communications, and what makes people distant, bossy, etc
Changing national politics
Changing economics
Changing employment
First economists valuing the future of globalisation and deep social networks have moved house to where we are also preparing my dad's 85th birthday competion for Sepetember

With 10 years to go before any loss of sustainability becomes irreversible as first forecast in our 1984 future history on Death of Distance and reconfirmed in annual sustainbility networkers meeting, IT SEEMS TIME TO START CLARIFYING THE WORLD'S FINAL BRAND VALUATION METHOD.

Most Valuable Brands in The World 2.0 -sustainability's untold story

Thanks to Al Gore’s Inconvenient Truth movie and risks knowledge sustainability investors have of another top 10 tipping point of globalization going irreversibly beyond sustainability of our species, we now have an entirely different brand valuation league table

For starters ask which of these 3 are contenders as their open source networks serving lead to another world is sustainability : Is Microfinance the most valuable brand in the world ? Or is ashokastore? Or is the world's largest citizen organisation? Or who would you nominate that the Association of Sustainability Investment Networks includes in their league tables? Is the Gates Foundation the most valuable brand in the world? Or is the Africa Progress Panel if it succeeds in filling the hole that have so far made make Poverty History and its 2005 Commission for Africa very empty vessels

Do I hear someone asking: what has this got to do with bread and butter corporate branding? Well everything. We now see macro sustainability maps applied at the global market sector levels – as this achieves global transparency over the next 2 years, customers everywhere will demand to know demand whether the sector is realising a vision that is sustaining the human species or ending it.

Every global market is a human relationship system albeit at a macro level. spiralling one or other directions- which. It is simply speaking a mathematical nonsense to value a sector’s biggest brand as compounding future value up if the whole sector is ending human sustainability. Next time you look at a corporate sustainability report, do have a look at see if there is any mention of collaborative meetings hosted with other players in the sector to agree the most global risk our sector might compound and collaborate in ensuring that the overall sector  
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