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October 28, 2005

Why the world’s largest organisations are devaluing the 21st C and what all people need to change to be sustainable 1 of 3 

It's time to review what agents of World Class Branding Network have learnt by asking the main question of my book WCB 15 years ago -what if 21st C organisations are valued as systems of productive and demanding relationships spinning around Unique Organising Purpose (UOP).

When you charter this question as our 1996 Handbook does with methods for living and learning the brand, co-workers go on a voyage of conflict all the way up to the top of the organisation. If the system is spinning viciously, it will be not because most leaders of our largest organsiations are corrupt men but because they have become divorced from true information flows, as the numbers they are looking at will be drowing them in non-equity and untruth. Emotional Intelligence alumni of Daniel Goleman call this CEO's disease. This happens when people fear to pass bad or change news they have experienced from customers or the outside environment of the organisation up through bosses. In other words instead of valuing truly purposeful context, hierarchy pollutes trust-flow. This is a complete misunderstanidng of management's communications duty to steward the health of the whole system through testing (talk Q, walkA) for goodwill openly rather than issuing startegic answers without listening to innovative questions and percolating badwill with ever more costly image-making.

Dare you turn eyeballs down to part 2 in our series celebrating Washington DC's Organisational Democracy week hosted by World Class Brands (2005 Most Valued Agency) Worldblu, kick off 26 Oct by cluetrainer David Weinberger?

Chris Macrae World Class Brands Network
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