Beyond Branding

Home page
The book
The authors
Contact us
Beyond Branding is written by members of The Medinge Group

The Beyond Branding blog

October 17, 2005

The Māori Party lives the brand 

The Party in has opted to stay out of the -led coalition as the new government was formed today. And I have to admire its leaders for that.
   The Party’s co-leader, Tariana Turia, was once with Labour and broke away from the party over legislation that she felt was one step too far, attacking the , the country’s founding document.
   While some voters may have expected the Māori Party to align itself with Labour—certainly, commentators on election night did—it is refreshing to see Ms Turia and her team look to the long term in forging an identity of its own.
   It would have been too easy to just succumb to the establishment, as the New Zealand First party did, but this action reinforces the Māori Party’s already successful , one which attracted four seats.
   In 2005, it’s not enough to just play politics: you need clear differentiation. The once had it before it began to look institutionalized; now the Māori Party’s actions have distinguished it, and as a result, it has brought more light on the issues that affect Māoridom in general.
   I have always criticized the fact that if New Zealand has Māori as one of the two official languages, then why aren’t the or street signs ? That is what an immigrant thinks—so imagine how Māori must feel when it comes to a Treaty which offers them ‘joint sovereignty’, all while the system is a modified Westminster one imported from the UK? The first step is to act the —one which promises true differences for the Māori people and the fabric of New Zealand as a whole. Despite not being Māori, I am proud to see that.
Comments: Post a Comment
Links to this post

Links to this post:

Create a Link


Authors’ and associates’ individual blogs

  • Johnnie Moore’s Weblog
  • Steal This Brand
  • Jack Yan: The Persuader Blog
  • Right Side up
  • Chris Lawer
  • Ton Zijlstra
  • Headshift
  • Partum Intelligendo
  • Goiaba Brazilian Music
  • Detective Marketing
  • Chris Macrae

  • + Add Beyond Branding to your Blogroll

    Add feeds

    Aggregated blogs


    Old Beyond Branding blog entries

    Add feed to Bloglines
    Add feed to Newsgator
    Add feed to My Yahoo!

    RSS feed from 2RSS

    This page is powered by Blogger. Isn't yours?

    Get this blog via email

    Enter your email

    Powered by FeedBlitz


    Previous posts

  • One good turn
  • FantasyWealth
  • will nature guide London*Pakistan identities to a ...
  • A fossil fuel-free Sweden
  • Asleep on duty
  • Urgent Sample Invitation on Cooperation Issuing at...
  • Peak Oil - the world's last brand?
  • New blog, Swedish style
  • ‘Made in New Zealand’ is not an audible song
  • People for Public Broadcasting
  • Beyond Branding bloggers

    Chris Lawer UK
    Chris Macrae UK/US
    Jack Yan New Zealand
    John Caswell UK
    Johnnie Moore UK
    Malcolm Allan UK
    Nicholas Ind Norway
    Simon Anholt UK
    Stanley Moss USA
    Thomas Gad Sweden
    Tim Kitchin UK


    Webfeed (RSS/ATOM/RDF) registered at

    Listed on BlogShares
    Top of the British Blogs
    Blog Flux Directory

    Business Blog Top Sites

    Feed Digest