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October 24, 2005

Terrorists who talk of social responsibility: the CSR trend arrives at Al-Qaeda 

Reuter reports that Ayman al-Zawahiri (‘Number Two’) of Al-Qaeda has called on Muslims to donate to the earthquake disaster. One has to wonder if itself is making any donations. Otherwise it’s another Enron: it makes noises about , but it doesn’t do any in its own operations.
   As an organization, Al-Qaeda’s vision is , and they will have to do a exercise to see whether calling for aid is part of the scope of services that it wishes to offer. Or whether its individual satellite companies and contractors—cells—see things the same way.
   Sure, I am being a little facetious, especially after a speech I made last year about the terrorists’ structure, but my point (and that of the authors of this book) is that saying you give a darn about social responsibility is insufficient. Is your organization a lip-service one, like Al-Qaeda, or one where CSR is practised in a deep sense, part of the way you live the brand?
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