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Beyond Branding is written by members of The Medinge Group

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July 07, 2005

Think global (I wish) 

Both major TV networks have switched to continous coverage of the bombings as soon as they happened. We haven’t had this since . Yet Bali, Casablanca and other bombings never were blessed with this coverage.
   It reminds me of a gag on Alas Smith and Jones many years ago, where a joke news item about an Englishman getting into fight over the cut of his suit got more coverage than a major earthquake in Mexico killing thousands, because ‘they didn’t speak English’.
   Despite limitations on coverage outside the first world, we’re not as global as we think.
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Comments:
Sad day for the world. The terrorists sure are clever. What smart people to hurt and kill men, women, and even CHILDREN in the recent London bomb blasts. Now, world citizens will surely say, “Okay, we give up, come control our lives with your ideologies.” Right? The problem with the leadership at al-Qaeda is that they haven’t figured out that people have no love for killers. Their point of view will only attract the very young and impressionable or the very old and desperate. They miss the largest demographic- law abiding citizens who want peace. If it’s the masses a group wants to affect, do something absolutely worthwhile and positive with the resources. Win hearts. The world may be talking about al-Qaeda , but it’s not in love with it and the goods it’s selling. Without winning hearts, MommyCool.com notes the change al-Qaeda hopes for will always be shallow.  
How right you are, Mommycool. I will pop by your web site in a sec. These thugs began in the 1990s targeting military, then diplomatic, and now it’s civilians they’re after. Yet history shows we admire the brave, the just. Al-Qaïda's actions are anything but.  
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