I feel for all affected by the London bombings today—those near the Russell Square tube station, on buses, around the English capital. We all do at Beyond Branding. It reminds me how lucky I am to be typing on the other side of the world, but more importantly, it reminds me of the inequities in the world that give rise to anarchy, acts of terror and crimes against the public. One of the reasons we began writing this book was 9-11 and how we could prevent such actions. Since then there have been plenty such bombings, in the west, in Africa, in the Middle East, in Bali. Clearly more change is needed, and what we know here as business consultants and writers are peaceful means.
   To that end, I started a forum, still not officially launched, called the Global Entrepreneurs’ Forum. The idea was to give young entrepreneurs in places where there may be less opportunity and hope access to first-world experts who could help their ideas get marketed. Several Beyond Branding authors have offered their time. The principle: if we stop the motive for hurting, by promoting trade, then we could end wars. If faced with the choice of blowing oneself up or achieving a dream, the Forum is meant to help someone choose the latter. I may, once again, have to find a way to bring the Forum’s launch forward. More brand experts sought, if you have the time and you think I might have a way to help the world. posted by Jack Yan, 10:05 AM  permalink