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Beyond Branding is written by members of The Medinge Group

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July 06, 2005

Textbook case 

My ventures and I have been in textbooks in the past but it was nice to see Lucire mentioned in a new book to be released in 2006 by a major American publisher. It got me thinking again how that would never happen down here in New Zealand. We just don’t seem comfortable as nation to fête our own, which is getting frustrating. My dear colleague and co-author Simon Anholt, I think it is time for you to visit our shores again to remind folks of the importance of nation branding. They have forgotten what you have said, and they’re rather listen to the British accent than mine …
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