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Beyond Branding is written by members of The Medinge Group

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January 25, 2004

What happens on the McDonalds diet? 

What happens on a 30 day diet of McDonalds? Find out in this from the New York Post...
Last February, Morgan Spurlock decided to become a gastronomical guinea pig. His mission: To eat three meals a day for 30 days at McDonald's and document the impact on his health.

Scores of cheeseburgers, hundreds of fries and dozens of chocolate shakes later, the formerly strapping 6-foot-2 New Yorker - who started out at a healthy 185 pounds - had packed on 25 pounds.

But his supersized shape was the least of his problems.

Within a few days of beginning his drive-through diet, Spurlock, 33, was vomiting out the window of his car, and doctors who examined him were shocked at how rapidly Spurlock's entire body deteriorated.
...and thanks to this entry in Robert Paterson's blog for the link.
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