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Beyond Branding is written by members of The Medinge Group

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January 18, 2004

The Dinosaur's Last Belch 

We received one of those breakthrough questions from a member of our transparency communities at www.valuetrue.com : what makes for owners trustworthy enough to multiply value for everyone involved in an organsaition?

We are registering people's answers at one of the 16 threads at www.valuetrue.com but I thought the Dinosaur Last Belch story merits becoming a valuation brand in its own right


The precipice curve of compound change has a most unfortunate mathematical shape for OWNERS/SHAREHOLDERS who are not aware of it. Short-term your historic results will appear best ever, just before change or transparency destroys all of your value. As a transparency example, note how the business numbers out of Andersen's Texas unit were making the best ever numbers the firm had ever seen quarter after quarter until the light was shone on how they had actually been earned. From that second on all Andersen's reputation was being zeroised by the dynamics of intangibles law. The same precipice curve of compounding consequences governs those who lose any stakeholder's trust entirely or those who let a social change compound up on an organsiation without preparing every employee and every cultural patterning of the organisation to turn at the right time so that the change's exponential impacts and the company's deep contextual purpose sustain a huge forward roll rather than a Dinosaur's Last Belch.
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