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January 24, 2004

why you may never see the greatest ad ever made... 

the eye-catching opening second: ten-year olds working in a steelworks

cut several times to other big industry factory lines peopled by kids

no words just ominous sounding music for 20 seconds

then silence and 10 seconds for the caption :

who else did you think would be paying back America's debt?


If not the world's biggest conversation, I would have thought this should be one of America's biggest. But apparently CBS won't screen it even though American people have collected to pay the money their superbowl rate card demands. Unless there is an explanation that's currently alluding my grey cells, I conclude CBS and parent viacom don't believe in freedom of speech

A few years ago the idea that the public could rate a global empire the size of Andersen as too untrustworthy to be worth having around seemed unlikely. From all our research at Beyond-Branding, it seems time to rip down a big networked media company. Perhaps CBS is the goat that needs to be sacrificed; its not this company's first offence against public decency as the documentary on who tried to block freedom of speech in exposing how much tobacco companies new about addiction to deadly habits showed.

You can vote for the future of CBS here.

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