I am doing some research (email me, Chris Macrae ; will share a report of what people say- mention whether you want your contribution to be stated anonymously or with your name or with your name and email/web)

Looking from your professional view of the world at marketing/branding, what’s the worst case branding practice you’ve ever seen that you feel able to talk about (perhaps its happened to you as customer)?

Our reason for asking is:
-we at

http://www.medinge.org exist to try to clean up branding – to show this power doesn’t have to have the humanly depressing global impacts that Naomi Klein and her No Logo alumni rightly attribute to much of its current use in trying to make our profession transparent, we are delighted to swap experiences with other professions who may have nagging doubts about whether they are systemising the greatest impacts for customers or society or any other stakeholder of a sustainable corporation or industry network
posted by ..., 3:09 PM  permalink