Beyond irony 

Spotted at the Selfridges sale in London, by someone attending a debate on sustainability yesterday... Big signs around the store saying...

You want it
You buy it
You forget it

Buy me I'll change your life

It's you
It's new
It's everything
It's nothing

Even in irony, the arch motivation of the double-bluff shines through. Just the sort of valueless nonsense that gives branding its terrible reputation.

posted by Johnnie M, 5:20 PM  permalink

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