In olden days, Unilever marketed consumer goods across the developing countries emerging from the old British & Dutch empires. Consumer goods mainly meant products which women bought to improve family life. Unilever's big story was the loop between giving self-confidence to women consumers who had hard - and often culturally underprivileged lives - and training local people wherever Unilever businesses were planted in developing countries. Wow if only Unilever's essence had been systematically maintained these last 2 decades, it would be playing a role today in assembling corporations that felt like helping bridge the divides between East & West with the love and trust of all the women -and the cultural diversity of family grassroots - of the world.

If you think you know a Corporation's Big Story and would like us to register it here, please rehearse its rays of light with us by emailing Chris Macrae posted by ..., 3:20 PM  permalink