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Beyond Branding is written by members of The Medinge Group

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January 02, 2004

Who's Reporting from 2004, Year of Transparency 

Together with the Intangibles Crisis Union, I am inviting 12 professions to provide continuous editorial columns (from our home page) with us during 2004, Year of Transparency. Let's leave tangible experts to waste management time at the lasst decimal point level of value and animate the conversations on where there's a lot more value of all. After 21 years of studying networks and globalistion - we know lots of applications for opening up great win-wins.
The question is apart from branding, which professions and vocations should we invite? For example, let's think laterally - rather than CSR, I would prefer to have correspondents representing what the biggest humanitarian networks are asking big organisiations to respond to so that we take Corporate Social Responsibility way beyond the average practice of the Enron generation!
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