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Beyond Branding is written by members of The Medinge Group

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January 13, 2006

Old media’s last stand 

There seems to be a common thread today on this . Jon Fine’s latest article at Business Week is on how the old guard might fight back against . Which means that if we want to preserve a , citizen-created are more important than ever.
   When I read the article and was reminded of the New Century Network, a consortium with 140 banding together to offer articles online, I looked through rose-coloured glasses and thought it would be viable. Now that I think about it more, ’s attempts to be exclusive could backfire: there are simply enough amateur and out there, as OhmyNews (which has an English version) proves. But it remains a very attractive with some , before really hit the big time.
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