Beyond Branding

   
Home page
The book
The authors
Updates
Pre-order
Contact us
Beyond Branding is written by members of The Medinge Group

The Beyond Branding blog


January 12, 2006

The brand wiki 

In some of the more recent entries here, we’ve discussed how are driven more by citizens than organizational . It’s not happening in isolation: it’s happening to the English language at Merriam–Webster. The people have implemented a of . Rather than dictating the words, everyday folks can go in and add them. It’s useful from the point of view of tracking and seeing which words (e.g. as a verb) have staying power.
   What next? A ? It is totally possible, where everyday citizens put down their ideas for a ’s direction and it’s all fed back into management to see if there is merit to steering an a certain way. It could happen, and it might even happen this year.
permalink
Comments:
The world will only change with the right people. Jack you are ONE of does heroes.  
Post a Comment
Links to this post

Links to this post:

Create a Link

 

Authors’ and associates’ individual blogs

  • Johnnie Moore’s Weblog
  • Steal This Brand
  • Jack Yan: The Persuader Blog
  • Right Side up
  • Chris Lawer
  • Ton Zijlstra
  • Headshift
  • Partum Intelligendo
  • Goiaba Brazilian Music
  • Detective Marketing
  • Chris Macrae

  • + Add Beyond Branding to your Blogroll

    Add feeds

    Aggregated blogs

    RSS
    WML/WAP

    Old Beyond Branding blog entries


    Add feed to Bloglines
    Add feed to Newsgator
    Add feed to My Yahoo!


    RSS feed from 2RSS
    CompleteRSS

    This page is powered by Blogger. Isn't yours?

    Get this blog via email

    Enter your email

    Powered by FeedBlitz

    Blogroll

    Previous posts

  • A Wiki of thoughts: the bigger picture to blogging...
  • Trizophrenia of Global Branding
  • Devaluing true marketers
  • Untraining monkeys
  • Note to the west: shift the future
  • The Competitive Disadvantage of Nations
  • Simultaneous Empowerment of 6 billion pople
  • CSR needs a CEO who can see into a crystal ball
  • world's most valuable brand= how we - 6 billion be...
  • Up the dial on Kiwi radio
  • Beyond Branding bloggers

    Chris Lawer UK
    Chris Macrae UK/US
    Jack Yan New Zealand
    John Caswell UK
    Johnnie Moore UK
    Malcolm Allan UK
    Nicholas Ind Norway
    Simon Anholt UK
    Stanley Moss USA
    Thomas Gad Sweden
    Tim Kitchin UK


    Blogarama

    Webfeed (RSS/ATOM/RDF) registered at http://www.feeds4all.nl


    Listed on BlogShares
    Top of the British Blogs
    Blog Flux Directory

    Business Blog Top Sites


    Feed Digest
    nfeeds.com