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Beyond Branding is written by members of The Medinge Group

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January 13, 2006

Is the mass media boycott over? 

It’s amazing. Today one of my properties got covered by a company, which former employees, who had worked there, told me had us. Either (a) all these staffers over the last half-decade were liars and I just imagined the absence of coverage; (b) there was a change of heart; (c) I am that noticeable an imbecile that it knows I have a big mouth if they don’t publish; (d) my luck is improving; (e) the gives me the time of day so it has figured that I might not be so cursed to the after all.
   This post does not have a direct link to , but it does connect to numerous entries here about (and their failure to understand what makes their stand up), the and the future of .
   I don’t take any of it back, but I do want to be fair to the company, which will remain nameless. I like to think I record good deeds as well as bad. Fair and balanced and all that.
   Some of those old posts were: ‘Newspapers’ Worst Episode Ever’; ‘The Fear of Today’s Newspapers’; and this month’s ‘Koreans Abandon the Printed Newspaper’. Also try , which seems to be populated by yours truly.
   Speaking of newspapers and their transformation, one man who has known this all along was , divesting many of his newspaper interests around the place over quite a period. A few days ago, Forbes reported his intent to enter the internet in a big way, combining and The latter’s 47 million user base is attractive (its million a week growth more so), so we will see how News will handle . Don’t forget his interests beyond DirecTV.
   And since my post below about Yahoo! was less than favourable, I have to say I am open-minded about his chances. Just imagine: through a community service, everything from News properties (, ) to a delivery mechanism to web sites, but sped up through satellites. And, somewhere along the line, allowing the community to share clips, too. Only thing is: what do you call it all?
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