Beyond Branding

   
Home page
The book
The authors
Updates
Pre-order
Contact us
Beyond Branding is written by members of The Medinge Group

The Beyond Branding blog


July 14, 2005

Personal branding 

Joyeux 14e to our French friends. It’s been a good week for self-promotion with yours truly getting a cover story in Wellington Today, but it makes me wonder about personal , Mrs G. Ritchie (the pop artist formerly known as ) and reinvention.
   I think I finally understand why some people rebrand themselves: because they realize that they have been portrayed the same way in and newspapers and want to read something else about themselves. So far, no personal profile of mine has mentioned my recitation of Benny Hill sketches, singing with jazz bands, and how I almost had a cover story in Forbes before Dr Evil, like an idiot, wanted to take over the world.
   OK, that last one’s not true.
   Still, I haven’t got anywhere near that “tiredness” level when one realizes that the biggest media have only ever quoted me, not profiled me. However, I have realized that I am due for new photographs: the ones usually used are of me from 2001 and 2003, and I should keep the two-year cycle of PR pics. Never mind that I don’t age: personal brands need rejuvenation and updating like any other.

Note: For more information on personal branding, Beyond Branding co-author Thomas Gad, the man who began the Medinge meetings, co-wrote (with Anette Rosencreutz) an excellent book on the subject, entitled Managing Brand Me.
permalink
Comments: Post a Comment
Links to this post

Links to this post:

Create a Link

 

Authors’ and associates’ individual blogs

  • Johnnie Moore’s Weblog
  • Steal This Brand
  • Jack Yan: The Persuader Blog
  • Right Side up
  • Chris Lawer
  • Ton Zijlstra
  • Headshift
  • Partum Intelligendo
  • Goiaba Brazilian Music
  • Detective Marketing
  • Chris Macrae

  • + Add Beyond Branding to your Blogroll

    Add feeds

    Aggregated blogs

    RSS
    WML/WAP

    Old Beyond Branding blog entries


    Add feed to Bloglines
    Add feed to Newsgator
    Add feed to My Yahoo!


    RSS feed from 2RSS
    CompleteRSS

    This page is powered by Blogger. Isn't yours?

    Get this blog via email

    Enter your email

    Powered by FeedBlitz

    Blogroll

    Previous posts

  • The fear of today's newspapers
  • Don't call it 7-7, please
  • One missing
  • Adopt a Chinese Blog
  • In addition to the killing, I’m pissed off
  • The Zimbabwean reaction
  • Think global (I wish)
  • In the wake of the London bombings
  • I shall call him Mini-Me, if I can find him (someb...
  • Textbook case
  • Beyond Branding bloggers

    Chris Lawer UK
    Chris Macrae UK/US
    Jack Yan New Zealand
    John Caswell UK
    Johnnie Moore UK
    Malcolm Allan UK
    Nicholas Ind Norway
    Simon Anholt UK
    Stanley Moss USA
    Thomas Gad Sweden
    Tim Kitchin UK


    Blogarama

    Webfeed (RSS/ATOM/RDF) registered at http://www.feeds4all.nl


    Listed on BlogShares
    Top of the British Blogs
    Blog Flux Directory

    Business Blog Top Sites


    Feed Digest
    nfeeds.com