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Beyond Branding is written by members of The Medinge Group

The Beyond Branding blog


December 12, 2004

global ad-led brand's final bust-up? 

Emotional IntelligenceScooping Business Week. Followers of this blog will see that our questioning of the coca-cola brand has now become mainstream Gone Flat. Going, Going - will you get rid of the cost of billion dollar ad budgets in time (you invented the first global brand model without ads, you need to re-find it very fast)
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