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Beyond Branding is written by members of The Medinge Group

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November 21, 2004

Seducing the Stars, with thanks to University of Stars 

Here's a fable worth any beyond media expert who cares about the future exploring the compound consequences of- with thanks to the thinktank and resource network of University of Stars

Cataloguing Stories of Stars Seduced by Sponsors: eg Africa's Supermodel, De Beers & Bushman

Well we can understand why Iman might think that the most upmarket female jewelry in the world would be a natural image sponsor. But then ask again: if you have all the budgets you've ever needed to market the decorations of superstars would you bother to connect your opinion leading influence with the local human beings in most desperate need in the areas that your product is mostly resourced from?

Apparently De Beers brand has never thought this a question worth asking; Iman didnt know that; the star as a person can make amends by telling other stars to question more carefully what they are lending their beauty to; whether De Beers merits permanent devaluation by all its riches female clientelle is an ongoing question. They need to answer it taking into account what a goodwill example they could set across everythibg they patronise and thus influence the world's humanity with. At the end of the day the compund question is do you want to inhabit a world full of images and no realities or could the human race lead somewhere where goodwill is works better than that?

Full story of Iman & De Beers here.

DO YOU HAVE STORIES OF STARS LIKE IMAN WHO LOST THEIR WAY TO A SPONSOR
We need help in collating examples so that young upcoming susperstars can see ahead, and make an informed choice. Probably no other group of humanity gets so little education on what the diffewrence could be of using fame wisely (in terms they choose their lifetime to stand for) or being played for every image, cut...

Then nations like Britons need to ask whether their public media like BBC and the journalist profession could do more on this education issue once they see what its global and local ramifications for humanity are.

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