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Beyond Branding is written by members of The Medinge Group

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November 25, 2004

world's worst communicators 

As you can see if you click to one of the world's top 2 bookmark spaces on intangibles valuation, any profession that separates its own vested interests from openly compounding hi-trust productivities across disciplines and through context must be a world's worst, and strangley many big professions now need a simulataneous inquest

regarding ad agencies and brand:
-worst brand valuation algorithms (unsustainable, and often compound risk until zeroise companies- see 50 destroyed in last 5 years)
-worst communicators with other parties in transparent value exchnages of markets, with particularly vicious impacts on localities of globalisation and people with greatest needs
-worst integrated communicators (because want all the billion budget for their art)
-incapable of governing broadcast media in ways that get better for humanity

what else?
Exxon Mobil are (the worst); they supporting in whole or in part 40 organisations that are putting out false info on global warming to try to confuse the public confusing information (eg The Competitive Enterprise whose ad campaign “CO2 they call it pollution we call it life” Exxon Mobil primarily financed) ),

Exxon Mobil played major role in paralysing political process for 20 years now

Al Gore/Charlie Rose video: If you believe the scientists as I do then we have no more than ten years before we cross a point of no return – we are in that sort of territory according to the serious scientists I believe in

Discuss other global market sectors that the public need to rebrand  
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