Determined Detractor 

The hugely valuable role that determined detractors play in moving beyond-branding may not be clarified in the risk-lens way the New York times gives prominent coversage to this issue http://www.nytimes.com/2004/12/27/business/media/27adco.html Thanks to Gary Ruskin for helping popularise this most democratic commercial alert

posted by ..., 8:48 AM  permalink

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