September 15, 2004
Beyond Branding just happened.
Under the radarscreen of the media so far, the world of 'gloss & polish' branding just got eviscerated.
This week saw the shipping of the world's first transparent product and incidentally the world's first certified organic leather product.
Arguably it was also the world's first guaranteed terrorism-free leather [much leather manufactuer in the Middle East has Bin laden connections]
I've blogged this here.
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