Beyond Branding

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Beyond Branding is written by members of The Medinge Group

The Beyond Branding blog

July 24, 2004

Wanted 10 people passionate about discussing Britain's greatest undervalued asset 

Are you sure you already knew that the largest publically owned media in the world is British? It behoves a country's people (especially one that is no longer a great empire but whose past still compounds geographical misfortunes) to work through what the country uniquely owns, and how to do soemthing different with that ownership.

Elsewhere, Beyond Branders have demonstrated every case for believing that global brand image making (devoid of reality-making) is either a bust model or where it enslavens people one that busts the human spirit's most joyous accomplishments. At the very least there is a need for the world's largest public media to offer a very different world service from the dis-services of the world's largest commercial media which appear to be spinning a process that has made the world's largest government beholden to big business rather than to its people. The networking age was always going to be a most difficult one for superpower nations to transparently connect with, as our club of future historians foretold in 1984. Accidentally, on our timeline we projected 2005 as the eyar the world turned a different way round: determined to narrow the most pressing humanitarian divides causes by differences in incomes and expectations of rich and poor nations. This was not argued solely on grounds of altruism, it makes good economic sense to go above zero-sum policy making now that networks can multiply that.

The diference in living in a country where public setor media barely exists and te lucky UK is amazing. To see how misfortunes compound in a country with little freedom from commercial space, consider:-

Seeing the world we could start to be spinning in 4 yeasr time if the BBC saw its remit as wholly different from commercial media and serving its owners (the public) and the British ideas of fairplay worldwide and inspiration of diversity, not pampering to national politicians smallest needs.
10 players needed. Please register you interest -reply here or converse at Time needed for first virtual round: one hour over an elapsed period of a month.

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