Beyond Branding

   
Home page
The book
The authors
Updates
Pre-order
Contact us
Beyond Branding is written by members of The Medinge Group

The Beyond Branding blog


August 28, 2004

Sue the brands and industry sectors that link in spam 

Sounds like a jolly good idea to me. From current newsletter of superb work of Dana Blankenhorn http://www.a-clue.com


Many people assume spam can't be fought, that it all comes from overseas. A recent study by Ciphertrust indicates it can be fought, that in fact those foreign addresses are being spoofed by U.S. spam "kingpins." (http://www.corante.com/mooreslore/archives/005662.html). As spam becomes more seasonal, its dirtiest secret is also being revealed, which is that honest brand names are paying the bills, refusing to police their channels (http://www.corante.com/mooreslore/archives/005725.html). This suggests that a strategy of suing the brands advertised by spam, starting with the drug companies, and forcing them to police their channels could have a real impact.

What those drug companies, and others, have done is to substitute the Law of Necessity for the common law. They have thrown ethics to the winds. They obey the law only in its letter, and then only when the cost of defying the law is certain to exceed the benefit.
permalink
Comments: Post a Comment
Links to this post

Links to this post:

Create a Link

 

Authors’ and associates’ individual blogs

  • Johnnie Moore’s Weblog
  • Steal This Brand
  • Jack Yan: The Persuader Blog
  • Right Side up
  • Chris Lawer
  • Ton Zijlstra
  • Headshift
  • Partum Intelligendo
  • Goiaba Brazilian Music
  • Detective Marketing
  • Chris Macrae

  • + Add Beyond Branding to your Blogroll

    Add feeds

    Aggregated blogs

    RSS
    WML/WAP

    Old Beyond Branding blog entries


    Add feed to Bloglines
    Add feed to Newsgator
    Add feed to My Yahoo!


    RSS feed from 2RSS
    CompleteRSS

    This page is powered by Blogger. Isn't yours?

    Get this blog via email

    Enter your email

    Powered by FeedBlitz

    Blogroll

    Previous posts

  • Where America Leads the World Follows?
  • Have you seen Fahrenheit 9/11, Mancurian Candidate...
  • Thanks to Britain's Charterered Institute of Marke...
  • Valuing Halo Effects of Lost Leadershi
  • Wanted 10 people passionate about discussing Brita...
  • How to help leaders go above expensive parts of ma...
  • Customer Alignment in the Real World
  • American Express - Cheapskate?
  • Calling those concerned about media literacy
  • The failures of corporate branding: Outside-in per...
  • Beyond Branding bloggers

    Chris Lawer UK
    Chris Macrae UK/US
    Jack Yan New Zealand
    John Caswell UK
    Johnnie Moore UK
    Malcolm Allan UK
    Nicholas Ind Norway
    Simon Anholt UK
    Stanley Moss USA
    Thomas Gad Sweden
    Tim Kitchin UK


    Blogarama

    Webfeed (RSS/ATOM/RDF) registered at http://www.feeds4all.nl


    Listed on BlogShares
    Top of the British Blogs
    Blog Flux Directory

    Business Blog Top Sites


    Feed Digest
    nfeeds.com