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Beyond Branding is written by members of The Medinge Group

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September 30, 2004

The Corporation comes to town and the band for humanity take over 

17.30 Sunday The Corporation gets premier at the National Film Theatre with chance to interview director after. A socila lawyer who exposes the global corporate identity as psychotic. Then its on at the Curzon mist of October. ( Our band 1, 2,3, 4)

Then comes the most marvellous volly of Anita Roddick books: Troubled Water will finish Coke's image off for ever unless it gets responible and the book exposing Sweatshops will make young people question again

Then there's the European Social Forum; how can we help the president of the World Bank's brave war on poverty launched yesterday.

It is time to go beyond image-making Leadership, and I am confident that even if no other cioty gets it this fast, London's got enough responsibility networks to make the zeroisation of Andersen look like childsplay compared with all those other false brand valuations out their of humanly worthless global brands

Come play the better way of doing brand leadership, which incidentally benefits every shareholder too apart from the rampany speculator

PS Have you heard of the new species yet: The Timeless Blog
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