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Beyond Branding is written by members of The Medinge Group

The Beyond Branding blog

September 21, 2004

Beyond Creative Imagination : the greatest change the ad industry has ever known 

Imagine this.

You let content producers get on with their own authentic contexts.

Then (without blurring the borders between their content testimonies and commercialism you work out which adverts match -multiply value around) what the content producer's community is connecting, doing , communicating.

We now know that 30 billion dollars worth of advertising industry has evolved this way in the last 4 years. It is as David Weinberger (2004) reported the coming "End of The Broadcast Nation".. May all our gods be cheering such human spirit reawakening.

It will soon be time for the creative industry to vote whether it proposes that those who try to rule the world from farm street should retire to the cricket pitch which they were always more pasionate about than marketing's greatest evil of the last 20 years: the corporate brand valuation number. Bang! It is time that the world's favourite global brand lead us responsibily into reality-making rather than merely perception battles for our minds.

It neatly loops with the 1976 Economist survey & Romano Prodi-sponsored Coming Entrepreneurial revolutions, 1982 Intrepreneurial Now, and 1984 visions of the next 40 years of the greatest productivity and health opportunities for mankind. It requires economics to be the servant of societies as well as vice versa. It requires the unfair and untrue numbers of globalization accountants & fear-compounding world trade speculators to 'go to jail & do not pass go until" their monopoly is transparently replaced by integrating open MAP!s making the future connected as much as they have obseesed with ring fencing the past as separate (an impoverishing mathematical game to play in a networked world if you put anything but grey into your leaders' brain cells) And its ideology is alive in the Q&A here ( Global University, Journalists for Humanity) and its commercialisation of network business models is being investigated here.

Well isn't it just what Beyond Image-making needed to get real in time for enjoying the 21st C at every coordinate of our globe? Come MAP! or shortcut

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